# Human Arms in Butcher Shops Dexter Guerrilla Campaign II By lourdes sanchez bayas | Published 2008-06-25 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/bloody-arms-as-advertising-dexter-guerrilla-campaign-ii References: [comunicadores.info](http://comunicadores.info/2008/06/24/bracos-a-venda-para-dexter/) The promo ads for the series [Dexter](http://en.wikipedia.org/wiki/Dexter_TV_series) seem to get more gory by the second. The show is about a hero/antihero, serial killer who murders his victims (he only kills the bad guys) and then chops them up. As evidence of that, refer to this [guerrilla ad campaign](https://www.trendhunter.com/trends/mwcurated) concocted by the Kitchen agency to raise the profile of the series in Madrid, Spain. As part of that marketing campaign, faux dismembered arms with a little sign stuck in them that says, “Dexter” have been planted among the [meat in butcher shops](https://www.trendhunter.com/trends/bury-the-beef-campaign) throughout Madrid. This line of marketing is very effective because it has a very high shock value. But it is still damn bizarre. ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 75% | Activity: 88% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### Why This Trend Is Growing - **Gory Guerrilla Marketing:** The use of shock value and unconventional methods in marketing to create a lasting impact. - **Creative Promotional Tactics:** The development of unique and attention-grabbing promotional strategies to increase brand visibility. - **Embracing Controversial Advertising:** The willingness of businesses to push boundaries and provoke strong reactions with their marketing campaigns. ### Industries Being Reshaped - **Advertising and Marketing:** Opportunities for agencies to experiment with edgy and memorable advertising techniques. - **Entertainment:** The potential for television shows and movies to leverage unconventional marketing tactics to generate buzz and attract viewers. - **Retail and Butchery:** The use of provocative advertising in traditional retail settings to capture attention and drive sales. ## Related on Trend Hunter - [Bloody Promotional Game Campaigns](https://www.trendhunter.com/trends/blood-for-a-pc.md) - [Distorted Burger Campaigns](https://www.trendhunter.com/trends/ailloween.md) - [Nightmarish Mobile Campaigns](https://www.trendhunter.com/trends/cellphone-bill.md) - [Humorous Mens Fragrance Campaigns](https://www.trendhunter.com/trends/axe-campaign.md) - [Chainsaw-Sliced Sandwiches](https://www.trendhunter.com/trends/chainsaw-sliced-sandwiches.md) - [QSR X-Ray Campaigns](https://www.trendhunter.com/trends/kfc-spain-1.md) - [After-Dark Pizza Ads](https://www.trendhunter.com/trends/market-street-halloween-pizza.md) - [Silly Restaurant Chain Ads](https://www.trendhunter.com/trends/german-doner-kebab.md) - [Horror-Themed Phone Campaigns](https://www.trendhunter.com/trends/join-the-flip-side.md)