# Bloodless Vampiretising Leave No Blood with Off Mosquito Repellent By mediterranean | Published 2008-04-12 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/bloodless-off References: [adsoftheworld](http://adsoftheworld.com/media/print/off_man?size=_original) No, these are not [albinos or vampires](https://www.trendhunter.com/trends/heretic-parfum-nosferatu). This is actually a pretty creative ad campaign for **[Off](https://www.trendhunter.com/trends/off-brand)**, a [mosquito repellent](https://www.trendhunter.com/trends/fumakilla-skin-vape). The "Leave no blood for mosquitoes" message is delivered through the images of a woman, man, and boy who appear to be drained from blood, leaving nothing to attract the mosquitoes. I like the concept, but the boy is creepy! The campaign was created by Brazilian ad agency Giovanni+Draftfcb, Rio de Janeiro, with creative direction by Adilson Xavier, Ricardo John & Sidney Araújo, art direction by Marcus Saulnier, and photography by Thelma Vilas Boas. ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 45% | Activity: 56% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) ## Key Themes ### Why This Trend Is Growing - **Creative Ad Campaigns:** Opportunity for businesses to think outside the box and create attention-grabbing campaigns like Off's 'Leave no blood for mosquitoes'. - **Visual Storytelling:** Using powerful visual imagery, such as drained individuals, to convey messages and capture audience attention. - **Humorous Marketing:** Leveraging humor in marketing campaigns to engage audiences and stand out from competitors. ### Industries Being Reshaped - **Advertising:** Innovative ad campaigns like Off's 'Leave no blood for mosquitoes' provide opportunities for ad agencies and marketers to push creative boundaries. - **Consumer Goods:** Brands in the consumer goods industry, especially those offering mosquito repellents, can explore unique and attention-grabbing marketing campaigns to differentiate their products. - **Photography:** Photographers can tap into the demand for visually striking ad campaigns by offering their services to companies looking to create compelling imagery. ## Related on Trend Hunter - [Electronic Mosquito Repellents](https://www.trendhunter.com/trends/electronic-mosquito-repellent.md) - [Vampiric Car Commercials](https://www.trendhunter.com/trends/mercedesbenz-immortal-love.md) - [Beer Can Mosquito Traps](https://www.trendhunter.com/trends/coors-light-can.md) - [Paper-Based Mosquito Repellents](https://www.trendhunter.com/trends/paperbased-mosquito-repellent.md) - [Fly-Attracting Seltzer Ads](https://www.trendhunter.com/trends/truly-hard-seltzer-ad.md) - [Child-Centric Insect Repellent Sprays](https://www.trendhunter.com/trends/insect-repellent-spray.md) - [Nightmarish Mobile Campaigns](https://www.trendhunter.com/trends/cellphone-bill.md) - [Insect Repellent Sprays](https://www.trendhunter.com/trends/off-active-insect-repellent.md) - [Ice Cream Popsicle Campaigns](https://www.trendhunter.com/trends/devoured-campaign.md)