# Japanese Video Game Collectibles The Figma Old Hunter Figure Pays Homage to 'Bloodborne' By Riley von Niessen | Published 2021-03-25 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/bloodborne References: [news.toyark](https://news.toyark.com/2021/03/25/bloodborne-figma-hunter-reissue-old-hunter-figure-and-hunter-weapon-set-421575) [Good Smile Company Shop](https://www.trendhunter.com/trends/good-enough-logos) has unveiled a new figure that pays homage to the popular Japanese [action role-playing game](https://www.trendhunter.com/trends/baldurs-gate-iii-1) 'Bloodborne.' The third-person game gives players the chance to act as the Hunter, who is tasked with finding the source of a brutal plague and taking down cosmic enemies along the way. Known for its strategic combat, Bloodborne features notoriously challenging gameplay, making it popular among dedicated gamers. The release of the [Figma Old Hunter figurine](https://www.trendhunter.com/trends/ultraman-figure) is for those fans who've spent countless hours on the game, and even comes with interchangeable weapons and varying points of articulation to allow for a wide range of poses. The 6-inch tall figure is set to release in 2022 in Japan and the US, and will retail for $122 USD. Image Credit: Toyark ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 67% | Activity: 38% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Games](https://www.trendhunter.com/games) ## Key Themes ### What's Driving This Trend - **Video Game Collectibles:** The growing collector's market for video game merchandise creates opportunities for manufacturers to innovate and create unique products. - **Figurine Customization:** Allowing for interchangeable parts and points of articulation of figurines enables collectors to personalize their collection and represents a market opportunity for businesses. - **Game-based Consumer Products:** Expanding into merchandise, such as figurines, from popular video games provides a new revenue stream and brand extension opportunity for game developers and publishers. ### Who This Affects Most - **Collectibles Industry:** The popularity of video game collectibles and the increasing demand for unique and customizable products presents growth opportunities for the industry, including manufacturers and retailers. - **Video Game Industry:** Partnering with manufacturers to create merchandise associated with video games can create additional revenue channels and boost brand recognition for game developers and publishers. - **Ecommerce Industry:** The online sales of video game merchandise provides opportunities for retailers to create a specialized storefront, collab with game developers, and offer exclusive products to fans and collectors. ## Related on Trend Hunter - [Plastic Sci-Fi Figurines](https://www.trendhunter.com/trends/artfx-boba-fett.md) - [Console-Collectible Toy Figurines](https://www.trendhunter.com/trends/playstation-x-berbrick.md) - [Gaming-Inspired Anime Figures](https://www.trendhunter.com/trends/gaminginspired-anime-figures.md) - [Hero-Inspired Toy Figures](https://www.trendhunter.com/trends/jada-toys.md) - [Foot-Tall Video Game Statues](https://www.trendhunter.com/trends/witch-queen.md) - [Game Add-On Collectors Editions](https://www.trendhunter.com/trends/shadow-of-the-erdtree-collector.md) - [RPG-Inspired Action Figures](https://www.trendhunter.com/trends/baldurs-gate-iii-1.md) - [TV Show-Themed Figurines](https://www.trendhunter.com/trends/bandai-namco.md) - [Collectible RPG Figurines](https://www.trendhunter.com/trends/pyra-and-mythra.md)