# Citrusy Handcrafted Vodkas Whitley Neill New Blood Orange Vodka is Made with Sicilian Oranges By Katherine Pendrill | Published 2017-01-17 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/blood-orange-vodka References: [foodbev](http://www.foodbev.com/news/whitley-neills-add-launch-of-premium-vodka-to-portfolio/) & [facebook](https://www.facebook.com/WhitleyNeill/photos/a.357563060935387.87567.267933489898345/1295909310434086/?type=3&theater) Building off the success of its African-inspired [Whitley Neill Gin](https://www.trendhunter.com/trends/oriental-spiced-gin), [Halewood Wines](https://www.trendhunter.com/trends/whitley-neill-gins) & Spirits is adding a [Blood Orange Vodka](https://www.trendhunter.com/trends/ultrahuman-and-insidetracker) to the Whitley Neill collection. With the premium vodka category on the rise, the lightly flavored spirit offers consumers something a little different to enjoy on special occasions. The new Whitley Neill brand Blood Orange Vodka is a premium vodka made with a mixture of zesty Sicilian oranges. The inviting aroma of the oranges is then mixed with a combination of earthy spices to form a spirit that is smooth enough to be enjoyed on its own, but also versatile enough to be used as a base for a wide range of cocktails. For added appeal, the vodka comes in a sleek, orange bottle that helps the product stand out from other premium vodkas on the market. ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 61% | Activity: 6% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Premium Vodka Category:** Opportunity to innovate with unique flavor combinations and packaging to attract consumers looking for a luxurious drinking experience. - **Flavored Spirits:** Potential to create new flavors using natural ingredients to meet the demand for unique and distinctive spirits. - **Craft Cocktails:** Growing trend of using premium vodkas as a base for creative, artisanal cocktails, allowing for experimentation with flavors and presentation. ### Who This Affects Most - **Alcoholic Beverages:** Opportunity for distilleries and breweries to expand their product portfolios with flavored vodkas and innovative cocktail options. - **Packaging:** Chance for packaging companies to create eye-catching designs and materials that enhance the premium experience of the product. - **Hospitality:** Potential for bars, restaurants, and hotels to attract customers by offering unique craft cocktails made with premium flavored vodkas. ## Related on Trend Hunter - [Juicy Blood Orange Ciders](https://www.trendhunter.com/trends/thatchers-blood-orange.md) - [Warm Weather Vodka Spirits](https://www.trendhunter.com/trends/jj-whitley-vodka-flavors.md) - [Boutique Orange-Infused Gins](https://www.trendhunter.com/trends/orange-bergamot-infused-gin.md) - [Tangy Juice-Infused Vodkas](https://www.trendhunter.com/trends/orange-blizzard-flavored-vodka.md) - [Handcrafted Fruit-Forward Gins](https://www.trendhunter.com/trends/whitley-neill-gins.md) - [Citrus-Forward Cider Refreshments](https://www.trendhunter.com/trends/blood-orange-cider.md) - [RTD Blood Orange Cocktails](https://www.trendhunter.com/trends/blood-orange-cosmo.md) - [Refreshing Blood Orange Ciders](https://www.trendhunter.com/trends/rekorderlig-blood-orange-cider.md) - [Ethical Flavored Vodka Ranges](https://www.trendhunter.com/trends/dutch-barn-orchard-vodka.md)