# Spicy Blood Orange Seltzers PRESS' Blood Orange Seltzer Has a Hot Chili Kick By Laura McQuarrie | Published 2020-09-07 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/blood-orange-seltzer References: [delish](https://www.delish.com/kitchen-tools/cookware-reviews/g33263238/hard-seltzers/) [PRESS](https://www.trendhunter.com/trends/seltzer-variety-pack) prides itself on creating premium alcohol seltzers that are refreshingly different and it does just that with unique flavors like Grapefruit Cardamom, Pomegranate Ginger, Lime Lemongrass and a blood orange seltzer with a spicy kick. The Blood Orange Chili variety sets itself apart from popular [hard seltzer flavors](https://www.trendhunter.com/trends/kickstand-cocktails) that are fresh, fruity and cooling, as this one promises to appeal to fans of Bloody Mary cocktails and [spicy margaritas](https://www.trendhunter.com/trends/captain-morgan-sliced-sweet-vs-heat). The zesty, all-natural flavor is said to be exotic, mischievous and totally unexpected, and it can be found as a variety that's on seasonal rotation. To offer something different than refreshing hard seltzers that taste like fruit, a handful of brands are adding interest with a hint of spicy ingredients. Image Credit: PRESS ## Trend Insights (Trend Hunter) - Score: 1.6/10 - Popularity: 17% | Activity: 22% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Spicy Hard Seltzers:** Creating hard seltzers infused with spicy ingredients adds a unique and unexpected flavor profile. - **Exotic Flavor Combinations:** Brands that experiment with unconventional flavor combinations, like blood orange and chili, provide consumers with a refreshing and unexpected experience. - **Seasonal Rotations:** Offering seltzer flavors on a seasonal rotation allows brands to constantly introduce new and enticing options for consumers. ### Industries Being Reshaped - **Alcoholic Beverages:** Innovating within the alcoholic beverages industry by introducing spicy variations of popular hard seltzer flavors captures the attention of adventurous consumers. - **Craft Breweries:** Craft breweries have an opportunity to tap into the growing popularity of hard seltzers by experimenting with unique and bold flavor combinations. - **Flavored Beverage Market:** The flavored beverage market can benefit from embracing unconventional flavor profiles and offering seasonal rotations to cater to consumers seeking new and exciting experiences. ## Related on Trend Hunter - [Sparkling Citrus Hard Seltzers](https://www.trendhunter.com/trends/spindrift-blood-orange-tangerine.md) - [Spicy Seltzer Beverages](https://www.trendhunter.com/trends/popo-pico-seltzer.md) - [Blood Orange Seltzers](https://www.trendhunter.com/trends/hiball-energy-seltzer.md) - [Low-Calorie Seltzer Variety Packs](https://www.trendhunter.com/trends/seltzer-variety-pack.md) - [Spicy Non-Alcoholic Beverages](https://www.trendhunter.com/trends/slice-of-spice.md) - [Spicy-Sweet Sparkling Waters](https://www.trendhunter.com/trends/watermelon-chili-sparkling-water.md) - [Spicy Canned Cocktails](https://www.trendhunter.com/trends/spicy-canned-cocktails.md) - [Spicy Low-Alcohol Wines](https://www.trendhunter.com/trends/the-spicy-series.md) - [Freshly Flavored Tequila Seltzers](https://www.trendhunter.com/trends/craft-tequila-seltzer.md)