# RTD Blood Orange Spritzes Fever-Tree x Papa Salt Blood Orange Gin Spritz Swaps Tonic for Soda By Laura McQuarrie | Published 2025-03-18 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/blood-orange-gin-spritz References: [thespiritsbusiness](https://www.thespiritsbusiness.com/2025/03/papa-salt-creates-blood-orange-spritz-with-fever-tree/) & [fever-tree](https://fever-tree.com/en_GB/article/fever-tree-papa-salt-blood-orange-gin-spritz) With the rising popularity of spritzes in the UK, [Fever Tree](https://www.trendhunter.com/trends/blood-orange-ginger-beer) teamed up with Papa Salt Gin—launched by Margot Robbie, Tom Ackerley, Josey McNamara, Regan Riskas, and Charlie Maas—to introduce its only [ready-to-drink product](https://www.trendhunter.com/trends/ketel-one-botanical-vodka), Blood Orange Gin Spritz. Fever-Tree x Papa Salt Blood Orange Gin Spritz sets itself apart with a recipe that's significantly lower in sugar than many other spritzes and uses soda instead of tonic for a lighter, refreshing experience. The Blood Orange Gin Spritz spotlights an easy-drinking gin infused with the flavors of native Australian botanicals, where zesty wax flower and bright hibiscus of the coastal gin intertwine with nutty wattle-seed, the gentle spice of pink peppercorn, all perfectly balanced by the bold, sun-kissed sweetness of citrus. According to the brands, the canned spritz is well-suited for BBQs, festivals, and other summer adventures. ## Trend Insights (Trend Hunter) - Score: 7.4/10 - Popularity: 93% | Activity: 94% | Freshness: 36% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Celeb Products](https://www.trendhunter.com/celebproducts) ## Key Themes ### Why This Trend Is Growing - **Low-sugar Beverage Formulations:** The development of low-sugar refreshments like the Blood Orange Gin Spritz aligns with growing consumer demand for healthier drink options. - **Ready-to-drink (RTD) Cocktails:** The collaboration highlights the increasing shift towards convenient, ready-to-drink cocktails that cater to on-the-go lifestyles and social gatherings. - **Botanical Flavor Innovations:** The unique infusion of native Australian botanicals in RTD drinks showcases the trend of using novel ingredients to enhance flavor profiles. ### Industries Being Reshaped - **Alcoholic Beverage Industry:** The introduction of RTD Blood Orange Gin Spritz reflects the industry's pivot to cater to consumers seeking premium and convenient alcohol options. - **Health-conscious Consumer Goods:** The move towards lower-sugar options in alcoholic beverages marks a significant innovation in addressing health trends within the consumer goods sector. - **Event and Outdoor Lifestyle Products:** Products designed for consumption during festivals and outdoor adventures support the burgeoning market for lifestyle-oriented beverage solutions. ## Related on Trend Hunter - [Ready-to-Drink Gin Palomas](https://www.trendhunter.com/trends/gin-cocktail-in-a-can.md) - [Herbaceous Canned Cocktails](https://www.trendhunter.com/trends/papa-salt-paloma.md) - [Ready-to-Sip Sparkling Aperitifs](https://www.trendhunter.com/trends/the-spritz-by-sazerac.md) - [Citrusy Canned Cocktails](https://www.trendhunter.com/trends/four-pillars-rare-dry-gin-tonic.md) - [Transparent Ingredient Spritzers](https://www.trendhunter.com/trends/spritz-society.md) - [Approachable Non-Alcoholic Aperitifs](https://www.trendhunter.com/trends/le-spritz-blood-orange.md) - [RTD Alcohol-Free Spritzes](https://www.trendhunter.com/trends/alcohol-free-spritzes.md) - [Orange-Forward Ginger Beers](https://www.trendhunter.com/trends/blood-orange-ginger-beer.md) - [Spritz-Style Cocktail Liqueurs](https://www.trendhunter.com/trends/gordons-spritz-edition.md)