# Provocative Sustainable Materials Natalie Zipfl Develops Blood Leather for Her Latest Collection By Kalin Ned | Published 2020-06-08 | Unique Source: Trend Hunter, https://www.trendhunter.com/trends/blood-leather References: [msn](https://www.msn.com/en-gb/lifestyle/style/blood-leather-by-natalie-zipfl/ar-BB154OT9) & [nataliezipfl](https://nataliezipfl.com) Dubbed 'Do You Love Me Now?,' designer Natalie Zipfl is challenging viewers with a newly developed material referred to as 'Blood leather.' The creative used pig blood and gelatine to develop this [innovative fabric](https://www.trendhunter.com/trends/brewed-protein) and as a result, the clothing can be [sustainably "disposed of through biodegradation](https://www.trendhunter.com/trends/mycoworks-reishi) when it is no longer required." The Blood leather enables Natalie Zipfl's clothing to have a shocking aesthetic, which might anger some. Through this project, the designer aims to translate her life experience and "pull [the wearer] into a moment of suffering." Experimental and raw, her contribution to the world of fashion is shocking, to say the least. The Blood leather innovation is in the spotlight during the [Virtual Design Fair](https://www.trendhunter.com/trends/textile-production). Image Credit: Dezeen ## Trend Insights (Trend Hunter) - Score: 6.7/10 - Popularity: 96% | Activity: 95% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Unique](https://www.trendhunter.com/unique) > [Bizarre](https://www.trendhunter.com/bizarre) ## Key Themes ### What Makes This Trend Stand Out - **Sustainable Material Innovation:** Developing new sustainable materials using unconventional sources such as blood and gelatine for fashion industry has the potential to disrupt traditional manufacturing and challenge the industry to become more sustainable. - **Shock Value Aesthetics:** Using unconventional materials such as blood for fashion creations can challenge traditional notions of beauty and disrupt the fashion industry with provocative aesthetics. - **Biodegradable Fabric Disposal:** Creating fabrics that can be sustainably disposed of through biodegradation when no longer required could disrupt traditional waste management systems and promote more sustainable practices for textile waste. ### Sectors Adopting This - **Fashion and Apparel Manufacturing:** The fashion industry can disrupt traditional manufacturing methods by incorporating sustainable materials like blood and gelatine in their production processes. - **Design and Innovation:** There is an opportunity for designers and innovators to push boundaries and disrupt traditional notions of beauty by incorporating shock value aesthetics in their creations. - **Waste Management:** Creating biodegradable textiles can disrupt the waste management industry with new waste handling practices, which could promote sustainability and reduce environmental impacts. ## Related on Trend Hunter - [Fruit-Based Leather Alternatives](https://www.trendhunter.com/trends/peelsphere.md) - [PETA-Approved Leather Alternatives](https://www.trendhunter.com/trends/biodegradable-leather-alternative.md) - [Avant-Garde Biomimicry Fashion Designs](https://www.trendhunter.com/trends/biomimicry-fashion.md) - [Cruelty-Free Leather Alternatives](https://www.trendhunter.com/trends/crueltyfree-leather-alternative.md) - [Sustainably-Focused Experimental Fashion](https://www.trendhunter.com/trends/upcycled-fashion-collection.md) - [Dinosaur-Themed Leather Bags](https://www.trendhunter.com/trends/labgrown-leather-ltd.md) - [Plastic-Free Circular Bags](https://www.trendhunter.com/trends/stella-mccartney-3.md) - [Kombucha By-Product-Formed Leathers](https://www.trendhunter.com/trends/scoby.md) - [Biomimetic Fashion Lines](https://www.trendhunter.com/trends/nonhuman-life.md)