# Bloody Promotional Game Campaigns Gaming Franchise Diablo Wants Fans to Donate Blood For a PC By Ell Smith | Published 2023-10-25 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/blood-for-a-pc References: [creativebloq](https://www.creativebloq.com/news/diablo-iv-blood-harvest) & [diablobloodharvest](https://www.diablobloodharvest.com/)  Halloween is filled with spooky campaigns and clever seasonal marketing ploys, but [video game franchise](https://www.trendhunter.com/trends/diablo-x-berserk) '[Diablo](https://www.trendhunter.com/trends/chocolate-shops)' is taking this to new heights with a new promotional campaign that invites fans to donate blood for a PC. Recently, the brand announced a new custom liquid-cooled PC that features a unique red light, or as the brand describes, is infused with "real human blood." However winning this highly sought-after item comes with a twist – players must participate in a charitable blood drive, or "blood harvest" to be eligible to win. Fans can donate their blood between October 20th and November 20th for the unique chance to unlock a series of [in-game rewards](https://www.trendhunter.com/trends/monster-energy-and-call-of-duty). The rewards will be released to participants when the blood drive reaches various milestones of 33%, 66%, and 100%. Image Credit: Blizzard ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 44% | Activity: 66% | Freshness: 18% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### What's Driving This Trend - **Charitable Gaming Campaigns:** Brands are leveraging video games to promote charitable causes, offering participants unique in-game rewards. - **Branded Custom Promotional Items:** Companies are creating highly sought-after branded promotional items as incentives for specific actions, such as blood donations. - **Engaging Fans Through Interactive Experiences:** Brands are using interactive experiences, like blood drives, to engage with their fans and build a sense of community. ### Who This Affects Most - **Video Game Industry:** The video game industry is embracing the trend of incorporating charitable campaigns to attract and engage players. - **Promotional Products Industry:** The promotional products industry is capitalizing on the demand for unique and exclusive items, like the custom liquid-cooled PC infused with blood. - **Nonprofit/charity Industry:** Nonprofit organizations are exploring innovative ways to incentivize blood donations by partnering with brands and offering in-game rewards. ## Related on Trend Hunter - [Gamer-Targeted Donor Campaigns](https://www.trendhunter.com/trends/virtual-donors.md) - [Gamer-Targeted Sandwich Promos](https://www.trendhunter.com/trends/kfc-chicken-sandwiches.md) - [Macabre Chocolate Shops](https://www.trendhunter.com/trends/chocolate-shops.md) - [Demon-Themed GPU Giveaways](https://www.trendhunter.com/trends/diablo-iv-rtx-4080.md) - [Meat-Inspired Vegan Milkshakes](https://www.trendhunter.com/trends/demon-meat.md) - [Video Game-Themed Drinks](https://www.trendhunter.com/trends/coco-diablo-iv-drinks.md) - [Promotional Game-Themed Collabs](https://www.trendhunter.com/trends/xbox-game-pass-promotion.md) - [Blood Donation Competitions](https://www.trendhunter.com/trends/we-give-blood.md) - [Blood Center Campaigns](https://www.trendhunter.com/trends/blood-center-campaign.md)