# Interactive Injustice Sculptures This Blood Donation Awareness Stunt Advocates for Gay Men By Laura McQuarrie | Published 2015-10-23 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/blood-donation-awareness References: [wersm](http://wersm.com/putredback-a-twitter-powered-sculpture-to-change-uk-law/) & [twitter](https://twitter.com/putredback) #PutRedBack is a [Twitter](https://www.trendhunter.com/trends/notifier)-powered installation that was set up for the London Design Festival 2015 to address [blood donation awareness](https://www.trendhunter.com/trends/we-give-blood) issues. In particular, this installation reminds that gay men in the UK can't give blood unless they've abstained from having sex for a year. In order to raise awareness about this injustice, [Cheil UK](https://www.trendhunter.com/trends/data-driven-digital-experience) launched an installation that would collect 100,000 tweets in order to force parliament to change the laws on this issue. Each time the #PutRedBack hashtag is used, a drop of red liquid falls into a vessel, symbolizing the amount of potential donations that are going to waste. The entire sculpture mimics the shape of a rainbow flag, and only when filled does the red-colored stripe return to the flag. ## Trend Insights (Trend Hunter) - Score: 0.7/10 - Popularity: 6% | Activity: 6% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What Makes This Trend Stand Out - **Blood Donation Awareness:** Innovative installations and campaigns are raising awareness about blood donation issues and advocating for change. - **Social Media Activism:** Using social media hashtags and platforms to drive awareness and force change on important social issues. - **Interactive Installations:** Creating immersive and visually striking installations that engage audiences and convey powerful messages. ### Sectors Adopting This - **Healthcare:** The healthcare industry can leverage interactive installations and campaigns to raise awareness about blood donation and advocate for policy changes. - **Non-profit Organizations:** Non-profit organizations can utilize social media activism to mobilize supporters and drive change on social justice issues like blood donation regulations. - **Art and Design:** The art and design industry can explore the use of interactive installations to convey powerful messages and spark conversations about social issues. ## Related on Trend Hunter - [Blood Center Campaigns](https://www.trendhunter.com/trends/blood-center-campaign.md) - [Bloody Promotional Game Campaigns](https://www.trendhunter.com/trends/blood-for-a-pc.md) - [Fundraising Pride Art Installations](https://www.trendhunter.com/trends/tds-pride-gate.md) - [Colorful Queer Monuments](https://www.trendhunter.com/trends/queer-monument.md) - [Creative Sun Safety Installations](https://www.trendhunter.com/trends/sun-safety-installation.md) - [Prideful Toronto Pop-Ups](https://www.trendhunter.com/trends/ink-the-rainbow.md) - [Thought-Provoking Interactive Installations](https://www.trendhunter.com/trends/antibodies-installation.md) - [Gamer-Targeted Donor Campaigns](https://www.trendhunter.com/trends/virtual-donors.md) - [Cannabis Blood Bank Initiatives](https://www.trendhunter.com/trends/pot-for-plasma.md)