# Ethically Ambiguous Jewels The 'Blood Diamonds on the High Street' Infograph will Give You a Pause By Jennifer Gosnell | Published 2012-06-07 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/blood-diamonds-on-the-high-street References: [infographicsite](http://infographicsite.com/801/did-you-buy-a-blood-diamond-on-high-street/) & [ingleandrhode](http://www.ingleandrhode.co.uk/ethical-diamonds-blog/blood-diamonds-on-the-high-street) The 'Blood Diamonds on the High Street' infograph is a provocative look at the world of ethically unsettling jewellery. Blood diamonds, otherwise known as diamonds that come from the abuse of human rights, have become a prominent issue in today's world and account for extravagant abuses in developing countries, particularly those found in Africa. The graph takes a look at the flagrant human rights abuses of Zimbabwe, who was reinstated into the "Kimberly Process Certification Scheme" that aims at identifying and reporting abuses of diamond processers. As people are actually paying more often to ensure that their diamonds are "[conflict-free](https://www.trendhunter.com/trends/synthetically-produced-diamonds)," the misuse of this authentication is disturbing and highlights the fact that it is truly difficult to really know the source and human cost of your [precious gems](https://www.trendhunter.com/trends/pandora-era). ## Trend Insights (Trend Hunter) - Score: 0.7/10 - Popularity: 5% | Activity: 8% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Activism](https://www.trendhunter.com/activism) ## Key Themes ### Why This Trend Is Growing - **Ethical Jewelry:** Opportunity to create and market jewelry that is ethically sourced and produced, ensuring transparency and fair treatment of workers. - **Blockchain Traceability:** Disruptive innovation opportunity to implement blockchain technology to track and verify the origin and journey of diamonds, providing consumers with complete transparency. - **Sustainable Luxury:** Opportunity to develop and promote sustainable luxury brands that prioritize ethical sourcing, reducing environmental impact, and supporting local communities. ### Industries Being Reshaped - **Jewelry:** The jewelry industry can embrace ethical practices and adopt blockchain technology to regain consumer trust and meet growing demand for ethically sourced products. - **Technology:** The technology industry can provide blockchain solutions to enhance transparency and traceability in the diamond supply chain, addressing ethical concerns and ensuring authenticity. - **Sustainable Fashion:** The sustainable fashion industry can collaborate with jewelry brands to offer ethically produced and environmentally friendly jewelry options, appealing to conscious consumers. ## Related on Trend Hunter - [Ultra-Luxurious Collaborative Jewellery Lines](https://www.trendhunter.com/trends/collaborative-jewellery.md) - [Blockchain-Backed Natural Diamonds](https://www.trendhunter.com/trends/blockchain-backed-natural-diamonds.md) - [Premium Lab-Grown Diamond Rings](https://www.trendhunter.com/trends/labgrown-diamond-rings.md) - [Conflict-Free Fashion House Diamonds](https://www.trendhunter.com/trends/lv-diamonds-collection.md) - [Local Diamond Collections](https://www.trendhunter.com/trends/michael-hill-canadian-diamonds.md) - [Lab-Grown Fine Jewelry](https://www.trendhunter.com/trends/fallers-jewelry.md) - [Lab-Grown Stones](https://www.trendhunter.com/trends/skydiamond.md) - [Ethical Lab-Grown Diamond Rings](https://www.trendhunter.com/trends/caratbee.md) - [Natural Diamond Campaigns](https://www.trendhunter.com/trends/worth-the-wait.md)