# Sanguine Scents The Blood Concept Creates Perfumes for your Blood Type By Carly Foy | Published 2011-04-09 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/blood-concept References: [independent](http://www.independent.co.uk/life-style/fashion/new-brand-matches-fragrance-to-blood-type-2262573.html) & [bloodconcept](http://www.bloodconcept.com/) A fragrance line known as the Blood Concept will release a line of [four perfumes](https://www.trendhunter.com/trends/mixologist-parfums) that match to your blood type. The essences of the four blood types, O, A, B and AB, have been captivated through a [metallic fragrant note](https://www.trendhunter.com/trends/altered-states-collection). The Blood Concept perfumes have different notes to help create the scent of your each type. Type O has hints of thyme, raspberry, leather, birch, and cedar wood, while Type A has a garden scent. Type B can be considered to have woodsy undertones, while Type AB is more airy. The packaging idea for the Blood Concept perfumes is in a [medicine dropper](https://www.trendhunter.com/trends/perfumery-methods), and the unisex scents will be available over the course of the year. According to the makers, the idea is that "Blood concept is a private celebration of the vivid and fascinating liquid that flows in our veins. Because blood is actually the river of life." ## Trend Insights (Trend Hunter) - Score: 6.4/10 - Popularity: 86% | Activity: 97% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Blood Type-focused Fragrances:** Creating fragrances that are tailored specifically to an individual's blood type presents an opportunity for disruptive innovation in the fragrance industry. - **Personalization:** Personalization of fragrances based on an individual's unique characteristics, such as their blood type, offers a disruptive innovation opportunity in the fragrance industry. - **Health-centric Fragrances:** Developing fragrances that are designed to promote health by catering to an individual's blood type could be a disruptive innovation in the fragrance industry. ### Industries Being Reshaped - **Fragrance Industry:** The fragrance industry could benefit from the development of fragrances that are tailored to an individual's blood type, creating an opportunity for disruptive innovation. - **Health and Wellness Industry:** Creating fragrances that are designed to promote health by catering to an individual's blood type could create an opportunity for disruptive innovation in the health and wellness industry. - **Personal Care Industry:** The personal care industry could benefit from the development of fragrances that are personalized to an individual's unique characteristics, such as their blood type, offering an opportunity for disruptive innovation. ## Related on Trend Hunter - [Horror Film Fragrances](https://www.trendhunter.com/trends/the-scent-of-a-nightmare.md) - [Zodiac Perfume Palettes](https://www.trendhunter.com/trends/zodiac-perfume.md) - [Artfully Scientific Perfumes](https://www.trendhunter.com/trends/immortal-potion.md) - [Pet-Inspired Perfumes](https://www.trendhunter.com/trends/velvetail-perfumes.md) - [Shape-Shifting Fragrances](https://www.trendhunter.com/trends/me-by-snif.md) - [Fresh Vegetal Fragrances](https://www.trendhunter.com/trends/vegetable-based-scents.md) - [Pizza-Inspired Fragrances](https://www.trendhunter.com/trends/slice-society.md) - [Personalized Fragrance Readings](https://www.trendhunter.com/trends/fragrance-reading.md) - [Plant-Based Aromatherapeutic Fragrances](https://www.trendhunter.com/trends/aromatherapeutic-fragrance.md)