# Bleach-Free Hair Lightening Kits Clairol Launched the Blonde It Up Kit to Lighten the Hair By Elena Rahman | Published 2022-01-27 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/blonde-it-up References: [happi](https://www.happi.com/contents/view_breaking-news/2022-01-27/clairol-launches-hair-blonding-gloss-and-root-touc/) & [clairol](https://www.clairol.com/en-US/home) The Blonde It Up kit by haircare brand [Clairol](https://www.trendhunter.com/trends/clairol-colorstrong-kit) offers users a quick and easy at-home hair-lightening process. Many people have resorted to [at-home hair dye solutions](https://www.trendhunter.com/trends/semipermanent-hair-color) and hairstyling throughout the pandemic due to salon shutdowns and the risk of contracting the COVID-19 virus. Blonde It Up aims to facilitate the [at-home hair salon](https://www.trendhunter.com/trends/ubhair) without the use of bleach. The kit can lighten the hair up to five levels from its original color without the harshness of other blonde dye formulas. The hair dye solution is available in Platinum Bronde, which is ideal for dark hair. It also offers the Platinum Blonde for blonde hair. Both formulas include patented AminoLift Technology to protect the hair's natural keratin. Image Credit: Clairol ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 53% | Activity: 88% | Freshness: 11% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hair](https://www.trendhunter.com/hair) ## Key Themes ### Why This Trend Is Growing - **At-home Haircare:** The popularity of at-home haircare will continue to grow due to the convenience and safety it provides during the pandemic. - **Bleach-free Hair Lightening:** The trend of using bleach-free hair lightening products that offer a less harsh alternative will continue to disrupt the hair care industry. - **Quick and Easy Hair Lightening:** Consumers are looking for hair lightening solutions that are quick and easy to use, creating an opportunity for innovators in the hair care industry. ### Industries Being Reshaped - **Hair Care:** The hair care industry has the opportunity to develop safer and more convenient hair lightening solutions for consumers. - **Beauty:** Bleach-free hair lightening products offer innovation opportunities for the beauty industry to provide safer and efficient haircare options for their customers. - **Personal Care Retail:** With more consumers opting for at-home hair care, personal care retail stores have an opportunity to provide a variety of easy-to-use hair lightening products. ## Related on Trend Hunter - [Skincare-Inspired Hair Color Kits](https://www.trendhunter.com/trends/clairol-colorstrong-kit.md) - [At-Home Color Treatments](https://www.trendhunter.com/trends/color-pro.md) - [Nostalgic Hair Lighteners](https://www.trendhunter.com/trends/hair-lightener.md) - [Nourishing Hair-Lightening Powders](https://www.trendhunter.com/trends/lightening-powder-zero.md) - [Coffee Color Hair Creams](https://www.trendhunter.com/trends/hair-color-cream-1.md) - [Vibrant Anti-Fade Hair Colors](https://www.trendhunter.com/trends/clairol-bold-bright.md) - [Multi-Dimensional Hair Dyes](https://www.trendhunter.com/trends/dphues-color-dream.md) - [Blonde Hair-Specific Product Ranges](https://www.trendhunter.com/trends/detangler.md) - [Customizable Hair Dye Kits](https://www.trendhunter.com/trends/semipermanent-hair-color-kit.md)