# Braille-Equipped Haircare Bottles Wilde Unveils the New Blonde Enrich Shampoo and Conditioner Line By Kanesa D | Published 2024-06-19 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/blonde-enrich References: [insidefmcg.au](https://insidefmcg.com.au/2024/06/14/haircare-brand-wilde-embraces-inclusivity-with-braille-on-packaging/) & [wilde.hair](https://wilde.hair/)  Hair care brand Wilde has partnered strategically with By Ninja to launch an innovative product line called Blonde Enrich. This new range is thoughtfully designed to cater to consumers with blindness or low vision, reflecting Wilde's commitment to inclusivity and accessibility in the beauty industry. The Blonde Enrich collection features [shampoo and conditioner](https://www.trendhunter.com/trends/shampoos-conditioners) in packaging that incorporates [braille on primary and secondary surfaces](https://www.trendhunter.com/trends/twinings-tea-packaging). This tactile feature ensures visually impaired consumers can quickly identify and differentiate between the products, promoting a seamless and independent user experience. “The idea came to fruition after interactions with my friend Narelle Gatti through my partner’s work at Achilles Australia – a group that facilitates training and participation in running and walking events for people with disabilities,” said Kathleen Casford, founder of By Ninja. Image Credit: Wilde ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 51% | Activity: 63% | Freshness: 25% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hair](https://www.trendhunter.com/hair) ## Key Themes ### Key Themes Behind This Trend - **Inclusive Packaging:** Incorporating braille into product packaging addresses the accessibility needs of visually impaired consumers, setting a new standard for inclusivity in design. - **Tactile Product Differentiation:** Using tactile elements on packaging allows visually impaired customers to easily distinguish between different products, enhancing their shopping and usage experience. - **Collaborative Innovation:** Partnerships between brands and disability advocates are driving the creation of products that cater to underserved communities. ### Where This Applies - **Beauty and Personal Care:** The beauty industry is advancing by making products accessible to all, ensuring inclusivity for consumers with disabilities. - **Packaging:** Innovations in packaging design, such as the incorporation of braille, are transforming how products are identified and utilized by visually impaired individuals. - **Accessibility Solutions:** The accessibility sector is seeing growth as more companies prioritize designing products and services that accommodate individuals with various disabilities. ## Related on Trend Hunter - [Inclusive Premium Haircare](https://www.trendhunter.com/trends/sisterwould.md) - [Award-Winning Inclusive Haircare Packaging](https://www.trendhunter.com/trends/accessible-haircare.md) - [Accessible Makeup Palettes](https://www.trendhunter.com/trends/shine-foundation-and-cheekbone-beauty.md) - [Assistive Alcohol Packaging](https://www.trendhunter.com/trends/assistive-technology1.md) - [Visual Impairment-Friendly Packaging](https://www.trendhunter.com/trends/haleon-and-microsoft.md) - [Skincare-Inspired Blonde Haircare Products](https://www.trendhunter.com/trends/blacklight-blonde-science.md) - [Inclusive Shopping Labels](https://www.trendhunter.com/trends/coca-cola-1.md) - [Accessible Packaging Solutions](https://www.trendhunter.com/trends/accessbile-laundry-detergent-packaging.md) - [Accessibility-Enhancing Beauty Packaging](https://www.trendhunter.com/trends/inclusive-accessories.md)