# Blogger Nail Polishes Beauty Companies Turn to Blogosphere for Polish Shades By Rachel | Published 2009-08-28 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/blogger-nail-polish References: [nylonmag](http://www.nylonmag.com/?section=article&parid=3501) Beauty bloggers are great for giving readers a review of products they’ve tested so that we readers don’t have to go spend our money on a less-than-awesome product. Well, it seems beauty companies Rescue Beauty Lounge and Barielle’s Shades are going to ensure the bloggers like the company’s [new polish shade](https://www.trendhunter.com/trends/nailsinc-polishes). The two companies are giving beauty bloggers [Scrangie](http://www.scrangie.com), [All Lacquered Up](http://www.alllacqueredup.com) and [Polish Addict](http://www.polishaddict.com) the chance to design their own shades. Interesting to see beauty companies turning to beauty bloggers instead of celebrities for inspiration. ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 19% | Activity: 38% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Internet](https://www.trendhunter.com/internet) ## Key Themes ### What's Driving This Trend - **Blogger-collaboration:** Beauty companies are collaborating with beauty bloggers to design new polish shades, creating a trend of blogger-collaboration. - **Influencer Marketing:** Beauty companies are leveraging the influence of beauty bloggers to promote their products, leading to a trend of influencer marketing. - **Customization:** Beauty companies are offering customization options through collaborations with beauty bloggers, resulting in a trend of customization in the beauty industry. ### Who This Affects Most - **Cosmetics:** Beauty companies in the cosmetics industry are collaborating with beauty bloggers to design new shades of nail polishes, disrupting the traditional product development process. - **Marketing:** The use of beauty bloggers as influencers in the marketing industry is disrupting traditional celebrity endorsements and creating new opportunities for influencer marketing. - **Fashion:** The trend of blogger-collaboration in the beauty industry may inspire similar collaborations in the fashion industry, resulting in disruptive innovation opportunities for both industries. ## Related on Trend Hunter - [Innovative Nail Product Collections](https://www.trendhunter.com/trends/nail-products.md) - [Mood-Driven Nail Polish Products](https://www.trendhunter.com/trends/lights-lacquer-core-collection.md) - [AI-Generated Nail Polishes](https://www.trendhunter.com/trends/blank-beauty.md) - [Glittering Springtime Nail Polishes](https://www.trendhunter.com/trends/opi-your-way-collection.md) - [Gem-Infused Nail Polishes](https://www.trendhunter.com/trends/fabled-gemgel.md) - [Bridal Nail Polish Ranges](https://www.trendhunter.com/trends/bridal-nail-collection.md) - [Book-Inspired Nail Collections](https://www.trendhunter.com/trends/colleen-hoover.md) - [Transformative Nail Treatments](https://www.trendhunter.com/trends/orly-beauty-ph-perfector.md) - [Emotive Nail Polishes](https://www.trendhunter.com/trends/beetles-gel-polish-emotional-spectrum.md)