# Culinary Blogger Campaigns This Birds Eye Blogger Campaign Has Katie Bryson Remix Ordinary Dishes By Laura McQuarrie | Published 2015-08-20 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/blogger-campaign References: [campaignlive](http://www.campaignlive.co.uk/article/buzz-birds-eye-ad-goes-viral/1360789) & [birdseye](http://www.birdseye.co.uk/Mix-Up-your-Menu/About) Katie Bryson is best known for her blog 'Feeding Boys and a Firefighter,' but now the do-it-all foodie is also representing Birds Eye in a new [food blogger campaign](https://www.trendhunter.com/trends/merchant-gourmet-yes-chef-campaign) on [YouTube](https://www.trendhunter.com/trends/violife-1). With the help of Bryson, the [frozen foods brand](https://www.trendhunter.com/trends/aunt-bessies-products) is sharing the message that it's possible to 'Mix Up Your Menu' using the pre-packed items and a few fresh ingredients. Although the collaboration resulted in a series of videos, this particular one from Birds Eye and Bryson reveals how to make Chicken Dipper Canapes. Just as several fast food chains have nixed bread entirely and replaced buns with meaty patties, this recipe uses a bite-sized waffle and a chicken dipper to contain a dollop of pesto and a few fresh vegetables. ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 9% | Activity: 36% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Publicity Stunts](https://www.trendhunter.com/publicitystunts) ## Key Themes ### What Makes This Trend Stand Out - **Blogger Campaigns for Brands:** The rise of influencer marketing opens new opportunities for brands to partner with online content creators in creating campaigns that highlight their products. - **Mixing Up Menu Using Pre-packed Food:** As people seek convenience in the kitchen, brands can innovate by offering pre-packed food items that consumers can mix with fresh ingredients to create unique and exciting dishes. - **Creative Recipe Remixes:** Innovative recipe remixes can catch the attention of foodies looking to try new twists on classic dishes. ### Sectors Adopting This - **Food and Beverage:** Brands in the food and beverage industry can leverage blogger campaigns to reach a wider audience and showcase their products as versatile ingredients for creative recipes. - **Marketing and Advertising:** Marketing agencies can offer influencer collaboration services to brands looking to amplify their message by partnering with relevant bloggers and content creators. - **Social Media and Online Platforms:** Social media platforms and online channels can offer new and engaging ways for brands and bloggers to showcase their creative recipes and reach a wider audience. ## Related on Trend Hunter - [Plant-Based Billboard Takeovers](https://www.trendhunter.com/trends/plant-based-billboard.md) - [Takeout-Inspired Frozen Fries](https://www.trendhunter.com/trends/birds-eye-crispy-chips.md) - [Fakeaway Frozen Chicken Products](https://www.trendhunter.com/trends/birds-eye-chicken-shop-range.md) - [Late-Night Chicken Shop Pop-Ups](https://www.trendhunter.com/trends/chicken-shop.md) - [Fakeaway-Style Frozen Products](https://www.trendhunter.com/trends/birds-eye-2.md) - [Crispy Flavorful Fish Entrees](https://www.trendhunter.com/trends/birds-eye-captains-discoveries.md) - [Creative Culinary Campaigns](https://www.trendhunter.com/trends/cook-different.md) - [Bouillon-Based Food Campaigns](https://www.trendhunter.com/trends/fast-food-remix.md) - [Frozen Potato Bites](https://www.trendhunter.com/trends/birds-eye-1.md)