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# Blog Your Own Hardcover Book (and Sell It ) at Blurb.com

By Andreas Pieris | Published 2006-08-30 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/blog-your-own-book
References: [wired](http://www.wired.com/news/technology/0,71683-0.html?tw=rss.index) & [blurb](http://www.blurb.com)

Now you can create your own hardcover book by [blogging](https://www.trendhunter.com/trends/pagecord) to Blurb.com. Instead of creating your book all at once, you can create it over time, slowly compiling your entries until you have a cool new book. Ideas: coolbooks, portfolios, family albums, etc.

**FROM WIRED:**
Those who can't publish, blog. It's one of the enduring knocks against the blogosphere. But what happens when any blogger, or blog reader, has one-button access to cheaply printing a neatly bound, customized slice of Kottke.org?

Blurb.com, a self-publishing startup, will invite 600 bloggers this week to test out its new service by creating a free bound copy of their blog. It's a fresh shot across the bow to traditional publishers in an industry already facing disruptive changes from digital giants [Google](https://www.trendhunter.com/trends/vip-blogging-resources) and [Amazon](https://www.trendhunter.com/trends/inkrify).

Blurb CEO Eileen Gittins wants to position Blurb authors at the forefront of an increasingly digital publishing landscape, where a high Technorati rank is as important as a place on The New York Times bestseller list in traditional publishing.

## Trend Insights (Trend Hunter)

- Score: 4.2/10
- Popularity: 78% | Activity: 39% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Customization](https://www.trendhunter.com/customization)

## Key Themes

### What Makes This Trend Stand Out

- **Self-publishing:** The trend of self-publishing enables bloggers to easily create and sell their own hardcover books, disrupting the traditional publishing industry.
- **Digital Publishing:** The rise of digital publishing platforms like Blurb.com opens up new opportunities for authors to publish their work in a more accessible and customizable format.
- **Blog-to-book Conversion:** The trend of converting blog content into hardcover books allows bloggers to compile their writings over time, creating unique and personalized publications.

### Sectors Adopting This

- **Publishing:** The publishing industry faces disruption as self-publishing and digital platforms offer new avenues for authors to distribute their work.
- **Printing:** The printing industry can explore opportunities in catering to the rising demand for customized hardcover book printing services for bloggers and self-published authors.
- **Technology:** The technology industry can support the growth of digital publishing platforms and develop innovative tools to enhance the blog-to-book conversion process.

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