# Blogger Cancer Campaigns The Swedish Childhood Cancer Foundation's Blog Battle Helps Everyone Win By Laura McQuarrie | Published 2015-02-19 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/blog-battle References: [adsoftheworld](http://adsoftheworld.com/media/online/barncancerfonden_blog_battle) & [barncancerfonden.se](http://www.barncancerfonden.se/in-english/about-us/) As an organization that relies primarily on private donations, the [Swedish Childhood Cancer Foundation](https://www.trendhunter.com/trends/swedens-sunniest-square-meter) set up the Blog Battle in order to tap into the power of bloggers. Although this campaign operated as a competition, the bloggers participated out of the goodness of their hearts to see who could do the most good. Building upon one of its fundraising initiatives, had bloggers promote the sales of [Silver Heart bracelets](https://www.trendhunter.com/trends/olaeda-hopeful-heart-bracelet-for-breast-cancer-awareness). With purchases, people were also encouraged to make donations, which caused contributions to skyrocket. As well as meaning lots of engagement and exposure for the participating bloggers, blog readers get to feel good and the foundation gets the money it needs to continue its [cancer research](https://www.trendhunter.com/trends/childhood-cancer-treatment). ## Trend Insights (Trend Hunter) - Score: 1.6/10 - Popularity: 6% | Activity: 34% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### Why This Trend Is Growing - **Blogger Fundraising:** Opportunity to leverage the influence and reach of bloggers to raise funds for charitable causes. - **Social Media Philanthropy:** Engaging social media platforms to encourage donations and amplify the impact of charitable campaigns. - **Collaborative Competition:** Creating a sense of unity among bloggers by turning fundraising efforts into a friendly competition. ### Industries Being Reshaped - **Nonprofit:** Nonprofit organizations can utilize bloggers and social media platforms to enhance their fundraising initiatives. - **E-commerce:** E-commerce platforms can integrate charitable campaigns into their sales processes to encourage donations. - **Digital Marketing:** Digital marketing agencies can strategize and collaborate with bloggers to create impactful fundraising campaigns for non-profit organizations. ## Related on Trend Hunter - [Cutesy Cancer Charity Campaigns](https://www.trendhunter.com/trends/one-stop-and-young-lives-vs-cancer.md) - [Pancake-Centric Health Campaigns](https://www.trendhunter.com/trends/pancakes-against-breast-cancer.md) - [Charity Contest Campaigns](https://www.trendhunter.com/trends/charity-contest.md) - [Cancer-Focused CSR Initatives](https://www.trendhunter.com/trends/sovereign-trust.md) - [Breast Cancer Awareness Coffees](https://www.trendhunter.com/trends/charitable-donation-campaign.md) - [Child Care CSR Foundations](https://www.trendhunter.com/trends/dedication-to-life.md) - [Awareness-Raising Apparel](https://www.trendhunter.com/trends/hats-for-hope-movement.md) - [Cancer-Supporting Run Campaigns](https://www.trendhunter.com/trends/terry-fox-foundation.md) - [Multi-Level Cancer Awareness Campaigns](https://www.trendhunter.com/trends/united-breast-cancer-foundations.md)