# Architecture-Themed Kids Toys Areaware's New Blockitecture Tower Set is Both Fun and Educational By Madison Mackay | Published 2018-04-03 | Updated 2018-04-06 | Life-Stages Source: Trend Hunter, https://www.trendhunter.com/trends/blockitecture-tower References: [hypekids](https://hypekids.com/2018/4/areaware-blockitecture-tower-block-set-toys) & [areaware](https://www.areaware.com/collections/blockitecture/products/blockitecture-tower-blue?variant=1032655175684) Children's toy experts Areaware created the new Blockitecture Tower toy set, as a fun way to introduce kids ages six and up to the [exciting world of architecture](https://www.trendhunter.com/trends/trevi-fountain-model). The new toys mix sleek decoration and design with a [fun game](https://www.trendhunter.com/trends/foros-game), designed by Brooklyn-based designer James Paulius. Created to challenge children to build strategic and structurally-sound towers and skyscrapers, by either making up an original plan or following on of the brand's pre-made designs. Available in multiple color options made from high-quality New Zealand Pine, the new Blockitecture Tower toy set was made with a modern aesthetic, to act as an art piece while laying around the house -- and is available online now starting at $45. ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 86% | Activity: 66% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Alpha - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Youth](https://www.trendhunter.com/youth) ## Key Themes ### What Makes This Trend Stand Out - **Architecture-themed Kids Toys:** There is an opportunity to expand the market for architecture-themed toys for kids and leverage the trend towards educational play. - **Combining Design and Gameplay:** There is an opportunity to create games that teach children about design and architecture while still being fun and visually appealing. - **Sustainable and High-quality Toys:** There is an opportunity to cater to consumers who are looking for sustainable and high-quality toys for their children and utilize natural materials like New Zealand Pine. ### Sectors Adopting This - **Toy Manufacturing:** Companies in the toy manufacturing industry can explore creating architecture-themed toys in collaboration with designers to create visually-appealing and educational toys for children. - **Education:** The education industry can incorporate architecture-themed toys into their curriculum to teach children about design and engineering principles in a fun and engaging way. - **Sustainability:** The sustainability industry can explore using natural materials in toy manufacturing and promoting high-quality, long-lasting toys as a more sustainable option for consumers. ## Related on Trend Hunter - [Architecture-Inspired Building Blocks](https://www.trendhunter.com/trends/blockitecture-frank-lloyd-wright.md) - [Towering Wooden Block Sets](https://www.trendhunter.com/trends/capsule-tower.md) - [Big Apple Toy Blocks](https://www.trendhunter.com/trends/machi-town-new-york.md) - [Geometric Design Toys](https://www.trendhunter.com/trends/the-little-toy-by-eames-office.md) - [Architecture-Inspired Building Sets](https://www.trendhunter.com/trends/arckit-100-sqm.md) - [Green Community Building Kits](https://www.trendhunter.com/trends/arckit-greenscape-village.md) - [Award-Winning Magnetic Building Sets](https://www.trendhunter.com/trends/magnetic-building-set.md) - [Building Block Chess Sets](https://www.trendhunter.com/trends/lego-tower-chess-set.md) - [Historical Architecture Game Blocks](https://www.trendhunter.com/trends/lego-notre-dame-set.md)