# Blockchain Wine Labels Everledger is Using Smart Technology to Fight the Counterfeit Wine Industry By Ell Smith | Published 2020-07-07 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/blockchain-wine-labels References: [thedrinksbusiness](https://www.thedrinksbusiness.com/2019/01/this-tech-company-is-using-blockchain-based-technology-to-trace-wine/) & [everledger.io](https://www.everledger.io/industry-solutions/wine/) [Blockchain](https://www.trendhunter.com/trends/elite-education-city) wine labels are being developed for high profile wineries as a defence against the counterfeit industry, which results in an estimated annual loss of £220 million for the UK economy. The London-based technology company Everledger has partnered with Avery Dennison, a labeling and adhesive specialist, to create wine labels that can be tracked using technology. Each wine label created with this smart technology will have a unique digital identity that can be traced, providing transparency for both the buyer and the seller, while recording valuable data for the wineries. A simple scan of the label from one's [near contact-enabled smart phone](https://www.trendhunter.com/trends/one-cask-at-a-time) or device will reveal a landing page that's complete with the wine's history, proving its authenticity to the buyer, and offering valuable insight on the wine's journey for the producer. Image Credit: https://www.everledger.io/our-technologies/ ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 51% | Activity: 56% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) ## Key Themes ### Why This Trend Is Growing - **Blockchain Wine Labels:** Using blockchain technology for wine labels presents an opportunity to combat the counterfeit industry and provide transparency for buyers and sellers. - **Smart Technology Tracking:** Developing smart wine labels with unique digital identities allows for easy tracking and valuable data collection for wineries. - **Transparent Wine Purchasing:** Implementing smart labels enables buyers to access a wine's complete history, ensuring authenticity and providing valuable producer information. ### Industries Being Reshaped - **Wine Production:** The wine production industry can use blockchain wine labels to protect their brands, combat counterfeits, and build consumer trust. - **Technology and Data Analytics:** Companies in the technology and data analytics industry have a disruptive innovation opportunity to develop smart label solutions and provide valuable insights for wineries. - **Labeling and Adhesive Manufacturing:** Labeling and adhesive specialists have the potential to tap into the growing market for blockchain wine labels by partnering with wineries and technology providers. ## Related on Trend Hunter - [Transparency-Focused Digital Alcohol Labels](https://www.trendhunter.com/trends/pernod-ricard-1.md) - [Authenticating Digital Cheese Aids](https://www.trendhunter.com/trends/cheese-tracker.md) - [Label-Less Wine Bottles](https://www.trendhunter.com/trends/crate-by-fourth-wave-wines.md) - [Musical Wine Labels](https://www.trendhunter.com/trends/interactive-wine-labels.md) - [Collectors-Edition NFT Wines](https://www.trendhunter.com/trends/blind-horse-winery.md) - [Informative Digital Beverage Labels](https://www.trendhunter.com/trends/packaging-initiative-in-singapore.md) - [Augmented Reality Wine Bottles](https://www.trendhunter.com/trends/ar-sinister-wine.md) - [Interactive Wine Platforms](https://www.trendhunter.com/trends/sharevino.md) - [Blockchain-Traceable Packagings](https://www.trendhunter.com/trends/trace.md)