# Social Blockchain Campaigns Bacardi Blockparty Used Blockchain to Send Out Event Invitations By Laura McQuarrie | Published 2018-06-20 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/blockchain-campaign References: [adsoftheworld](https://www.adsoftheworld.com/media/digital/bacardi_blockparty) Knowing that Millennials love being apart in shared experiences and feeling as if they're part of a larger movement, [Bacardi](https://www.trendhunter.com/trends/mtv-video-music-awards1) created a dynamic [blockchain campaign](https://www.trendhunter.com/trends/sureyoudoio) called 'Blockparty.' With blockchain technology, Bacardi set up "the world's first social blockchain" and sent one invitation out in the form of an app. Following this, the invitation was sent around to one person at a time, so that people could easily see everyone who was invited. Passing on the invite gave everyone the chance to participate in a block party—but failing to pass on the invite meant that everyone loses. The campaign also involved a gamified aspect, with the world divided into four different blocks, and the one with the most people on its guest list received a block party sponsored by Bacardi. For everyone else, the app provides streaming of the music festival. ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 38% | Activity: 89% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### Key Themes Behind This Trend - **Dynamic Blockchain Campaigns:** Exploring the use of blockchain technology to create interactive and engaging campaigns. - **Gamified Social Experiences:** Incorporating game elements into social events and experiences to drive engagement and participation. - **Shared Experience Marketing:** Leveraging the desire for shared experiences to create memorable and impactful marketing campaigns. ### Where This Applies - **Alcohol Beverage:** Using disruptive technologies like blockchain and gamification to transform alcohol beverage marketing and events. - **Music Festivals:** Integrating blockchain technology to enhance the interactive and social aspects of music festivals. - **Event Management:** Adopting innovative approaches, such as dynamic blockchain campaigns, to revolutionize event management and attendee engagement. ## Related on Trend Hunter - [Cocktail-Inspired Togetherness Activations](https://www.trendhunter.com/trends/smirnoffs-global-connectivity-initiative.md) - [Music-Centric Branding Initiatives](https://www.trendhunter.com/trends/mtv-video-music-awards1.md) - [Minimizing Phone Usage Initiatives](https://www.trendhunter.com/trends/heinekens-latest-campaign.md) - [Co-Branded Immersive Blockchain Events](https://www.trendhunter.com/trends/pengu-pier.md) - [Blockchain Affiliation Platforms](https://www.trendhunter.com/trends/mint-a-vote.md) - [Rewarding Dance Apps](https://www.trendhunter.com/trends/desperados-dance-club.md) - [Beer-Pouring Party Billboards](https://www.trendhunter.com/trends/jubel-billboard.md) - [Authentic Connection Campaigns](https://www.trendhunter.com/trends/hijack-socialization.md) - [AI Creator-Centric Campaigns](https://www.trendhunter.com/trends/the-spirit-of-london.md)