# Video Store Speakeasies Blockbuster Speakeasy Reimagines the Video Store as a Bar By Laura McQuarrie | Published 2022-11-02 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/blockbuster-speakeasy References: [foodandwine](https://www.foodandwine.com/blockbuster-video-speakeasy-pop-up-los-angeles-6823722)  For anyone who has ever wondered what the experience of enjoying drinks at a Blockbuster video store, the [Blockbuster Speakeasy](https://www.trendhunter.com/trends/break-better) pop-up provides an answer. This [speakeasy-style pop-up bar](https://www.trendhunter.com/trends/artifact-bar) is officially licensed by the Blockbuster brand and [Bucket Listers](https://www.trendhunter.com/trends/malibu-barbie-cafe) brought the nostalgic experience to life. This bar in the style of the 90s video store will be coming to Los Angeles and it promises an experience that "recreates every memory of choosing a movie pre-streaming, while also mixing in a full bar that serves up delicious cocktails and mock-tails." In the retro-style space, a Blockbuster "membership card" serves as a drink ticket and the different aisles are arranged to represent different drink categories like "new release" beer and cocktails. ## Trend Insights (Trend Hunter) - Score: 6.5/10 - Popularity: 88% | Activity: 95% | Freshness: 13% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Speakeasy-style Pop-ups:** The trend of transforming nostalgic places into speakeasy-style bars creates opportunities for companies to innovate new experiences for customers. - **Nostalgia-driven Marketing:** As consumers seek a return to simpler times, businesses can leverage nostalgia trends to connect with consumers and create unique experiences. - **Digital Detox Experiences:** Offering consumers a break from technology with retro-style experiences like the Blockbuster Speakeasy can be an innovative way for companies to stand out in a crowded market. ### Who This Affects Most - **Hospitality:** Hotels and restaurants can explore the trend of creating unique experiences like the Blockbuster Speakeasy to attract customers. - **Marketing & Advertising:** Brands can leverage nostalgia marketing to create memorable campaigns that resonate with consumers. - **Entertainment:** Creating nostalgic experiences like the Blockbuster Speakeasy can be a new avenue of entertainment for consumers seeking different experiences than traditional entertainment options. ## Related on Trend Hunter - [Nostalgic Film-Retail Speakeasies](https://www.trendhunter.com/trends/blockbuster.md) - [Smart Mixology Speakeasies](https://www.trendhunter.com/trends/barsys-speakeasy.md) - [Nostalgic Video Rental Pop-Ups](https://www.trendhunter.com/trends/break-better.md) - [Next-Gen Whiskey Bars](https://www.trendhunter.com/trends/bulleit-limitless-lounge.md) - [Book-Themed Bar Concepts](https://www.trendhunter.com/trends/book-bar-toronto.md) - [‘90s-Inspired Cocktail Menus](https://www.trendhunter.com/trends/90s-cocktails-menu.md) - [VHS-Inspired Cookie Packaging](https://www.trendhunter.com/trends/oreo-cakesters.md) - [Experiential Alcohol Pop-Ups](https://www.trendhunter.com/trends/cheoreom-x-krush-somaek.md) - [Film-Inspired Bowling Alleys](https://www.trendhunter.com/trends/eastside-bowl.md)