# Video Rental Retailer Palettes The Blockbuster Eyeshadow Palette Features 12 Shades By Michael Hemsworth | Published 2021-02-16 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/blockbuster-eyeshadow-palette References: [comicbook](https://comicbook.com/movies/news/the-official-blockbuster-eyeshadow-palette-hot-topic/) & [hottopic](https://www.hottopic.com/product/blockbuster-eyeshadow-palette/14564314.html?cgid=pop-culture&cjevent=7ebcb0d4708511eb823b03480a24060d&cm_mmc=AFF-_-CJN-_-Comicbook.com%2C+LLC-_-7966799-_-12641438) The [Blockbuster](https://www.trendhunter.com/trends/blockbuster-speakeasy) Eyeshadow Palette is a nostalgia-inducing makeup product for consumers who are looking for a way to infuse some of their favorite shades with the video rental retailer in mind into their routine. The makeup palette includes 12 shades in all, which are each named after a different genre that one would've found in the namesake store when browsing the selection. The palette is paired with an expansive mirror for applying the product and is packaged in a case that is inspired by the video rental packaging that was used by the namesake brand. The Blockbuster Eyeshadow Palette is available for purchase from [Hot Topic](https://www.trendhunter.com/trends/kuromis-mischief-mansion) and rides the wave of [nostalgia-inspired products](https://www.trendhunter.com/trends/break-better) as consumers look to relive some of their favorite experiences of yesteryear, if only in their imagination. ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 57% | Activity: 50% | Freshness: 9% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Nostalgia-inspired Products:** There is an opportunity to create innovative products that tap into consumers' desire to relive their favorite experiences of the past. - **Themed Makeup Palettes:** Makeup companies can create themed palettes that offer consumers a unique and fun way to express themselves through their makeup. - **Innovative Packaging Solutions:** There is an opportunity to create packaging solutions that are inspired by a brand or product, allowing for more immersive and engaging experiences for consumers. ### Sectors Adopting This - **Beauty and Personal Care:** Beauty and personal care companies can tap into nostalgia and create innovative themed products that appeal to consumers. - **Retail:** Retail companies can create themed products that tap into nostalgia and offer consumers a unique and engaging shopping experience. - **Packaging:** Packaging companies can create innovative and immersive packaging solutions that are inspired by a brand or product, offering a more engaging experience for consumers. ## Related on Trend Hunter - [Nostalgic Makeup Palettes](https://www.trendhunter.com/trends/urban-decay-1.md) - [Y2K-Inspired Eyeshadow Palettes](https://www.trendhunter.com/trends/y2kinspired-eyeshadow-palette.md) - [Y2K Anime Makeup Palettes](https://www.trendhunter.com/trends/y2k-baby-palette.md) - [Harmonious Eyeshadow Combinations](https://www.trendhunter.com/trends/palettes-of-beautifying-eye-trends.md) - [Disney-Inspired Eye Shadows](https://www.trendhunter.com/trends/mac-partnered-with-disney.md) - [Nostalgic Film-Retail Speakeasies](https://www.trendhunter.com/trends/blockbuster.md) - [Buttery Face Palettes](https://www.trendhunter.com/trends/halo-sculpt.md) - [Comedic Horror Cosmetics](https://www.trendhunter.com/trends/nyx-x-beetlejuice.md) - [Fashion Dolls-Inspired Cosmetics](https://www.trendhunter.com/trends/girls-nite-out.md)