# Luxury Liquor NFT Marketplaces BlockBar is the World's First D2C Marketplace for Wines & Spirits By Laura McQuarrie | Published 2022-01-18 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/blockbar References: [businesswire](https://www.businesswire.com/news/home/20220113005608/en) & [blockbar](https://blockbar.com/)  [BlockBar](https://www.trendhunter.com/trends/glenfiddich-blockbar) is the world’s first direct-to-consumer [NFT](https://www.trendhunter.com/trends/benriach-1) marketplace for luxury wine and spirits products and it's a destination for finding not just unique non-fungible tokens and but also prized physical assets. “We bring spirits to all demographics, we’re democratizing the traditional spirits industry and allowing everyone, anywhere in the world, to participate," Sam Falic, co-founder and President of BlockBar, says, "We feel we are introducing the younger demographic to luxury spirits and the older demographic to NFTs. It’s a dream come true to see a community consisting of a younger demographic purchase this NFT directly from the brand.” One of the upcoming drops that the next generation of collectors can look forward to on the platform include the [Penfolds](https://www.trendhunter.com/trends/grange-by-nigo) Magill Cellar 3 2018 Cabernet Sauvignon Shiraz. ## Trend Insights (Trend Hunter) - Score: 6.0/10 - Popularity: 71% | Activity: 97% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Direct-to-consumer NFT Marketplaces:** Opportunity for traditional industries, such as spirits and wine, to benefit from the blockchain trend by creating D2C NFT marketplaces. - **Democratization of Luxury Spirits:** Opportunity to introduce more consumers to luxury spirits by democratizing the industry through NFT marketplaces and making it accessible to anyone, anywhere in the world. - **Cross-generational Engagement Through Nfts:** Opportunity for NFT marketplaces to engage different age groups by offering unique NFTs and prized physical assets as a way to bridge the gap between older and younger demographics. ### Where This Applies - **Wine and Spirits:** Opportunity to create D2C NFT marketplaces and use NFTs as a new way to trade and collect luxury spirits, increasing engagement and accessibility for consumers. - **Blockchain Technology:** Opportunity to develop blockchain technology and create new use-cases for industries such as wine and spirits through NFT marketplaces. - **Luxury Goods Market:** Opportunity for luxury goods markets to expand into the digital realm by selling physical assets with NFTs and increasing consumer engagement across generations. ## Related on Trend Hunter - [Limited-Edition Liquor NFTs](https://www.trendhunter.com/trends/glenfiddich-blockbar.md) - [Luxury Whisky NFTs](https://www.trendhunter.com/trends/dewars.md) - [Twinset Whiskey NFTs](https://www.trendhunter.com/trends/benriach-1.md) - [NFT Scotch Whisky Bottles](https://www.trendhunter.com/trends/johnnie-walker-release.md) - [Luxury Tequila NFTs](https://www.trendhunter.com/trends/avion-tequila-extra-anejo.md) - [Exclusive Tequila NFTs](https://www.trendhunter.com/trends/chairmans-reserve.md) - [Asset-Backed Whiskey NFTs](https://www.trendhunter.com/trends/rlon-wang.md) - [NFT-Backed Whiskey Labels](https://www.trendhunter.com/trends/johnnie-walker-1.md) - [NFT-Paired Whisky Casks](https://www.trendhunter.com/trends/spirits-network-the-borders-distillery.md)