# Modern Puzzle Block Toys PAP YAY is a Colorful and Design-forward 10-piece Block Toy By Kalin Ned | Published 2018-03-25 | Life-Stages Source: Trend Hunter, https://www.trendhunter.com/trends/block-toy References: [kickstarter](https://www.kickstarter.com/projects/papyay/pap-yay-a-modern-puzzle-block-toy?ref=recommended&ref=discovery) "Born out of the experience of parenthood," PAP YAY is a chromatic modern block toy that is sustainable, durable and pleasant to look at. The puzzle consists out of 10 pieces and boasts six different arrangements. The design of the block toy set is created in collaboration between two British parents and design studio HEY. The focus is on minimalism --"no battery, no plastic," and developing a product that is easy to tidy up. As a result,the puzzle block toy has a modern aesthetic and geometric-heavy illustrations. Made out of paper that can be easily recycled, the PAP YAY block toys are without a doubt safe for children. What's more, the chromatic and geometric variation on the product's surface is bound to aid kids in their cognitive development and imagination. ## Trend Insights (Trend Hunter) - Score: 6.2/10 - Popularity: 89% | Activity: 89% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Alpha - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Toys](https://www.trendhunter.com/toys) ## Key Themes ### Why This Trend Is Growing - **Sustainable Toys:** The PAP YAY block toy's use of recyclable materials presents an opportunity for companies to create sustainable toys for children. - **Minimalist Design:** The focus on minimalism in the PAP YAY block toy highlights an opportunity for companies to create simple and aesthetically pleasing products. - **Cognitive Development Toys:** The chromatic and geometric variations on the PAP YAY block toy's surface show the potential for toys that aid in children's cognitive development. ### Industries Being Reshaped - **Toy Manufacturing:** Toy manufacturers can embrace the trend of sustainable toys and create products that prioritize environmental friendliness. - **Product Design:** The minimalist design of the PAP YAY block toy showcases an opportunity for product designers to create visually appealing and functional toys. - **Early Childhood Education:** The focus on cognitive development in the PAP YAY block toy indicates an opportunity for educational institutions and companies to create toys that enhance learning. ## Related on Trend Hunter - [Towering Wooden Block Sets](https://www.trendhunter.com/trends/capsule-tower.md) - [Buildable Paper Playsets](https://www.trendhunter.com/trends/castle-playset.md) - [Toy Block-Inspired Furniture](https://www.trendhunter.com/trends/bloc-collection.md) - [Block Puzzle Modular Dollhouses](https://www.trendhunter.com/trends/dollhouse-concept.md) - [Pixelated Tile Toy Sets](https://www.trendhunter.com/trends/click-tile-construction-set.md) - [Architecture-Inspired Building Blocks](https://www.trendhunter.com/trends/blockitecture-frank-lloyd-wright.md) - [Stone-Like Supportive Toys](https://www.trendhunter.com/trends/stapelstein.md) - [Developmental Bath Toys](https://www.trendhunter.com/trends/bath-toy-collection.md) - [Combination Building Block Toys](https://www.trendhunter.com/trends/omnicompatible-wooden-bricks.md)