# Skin-Toned Packaging The BLOCK Sunscreen Branding Focuses on Why Consumers Need Protection By Meghan Young | Published 2016-04-01 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/block-sunscreen References: [packageinspiration](http://www.packageinspiration.com/block-sunscreen-branding.html/) & [linkedin](https://www.linkedin.com/in/hannahcusworth?trk=nav_responsive_tab_profile_pic) The BLOCK Sunscreen branding concept may be fictitious, but its rooted in something all too real -- the true reason as to why such protection is needed. While many other similar products focus on bright colors and pretty imagery to depict a sense of fun and vacation, the BLOCK Sunscreen line hones in on the skin specifically. The packaging of BLOCK Sunscreen is a dead giveaway of this direction since it boasts a range of skin tone coloring. As written on Packaging Inspiration, "Inspired by magnified images of skin blemishes and imperfections, the BLOCK brand employs a simple message: protect your skin first, then enjoy the sun." BLOCK Sunscreen was conceived and designed by Hannah Cusworth, who is based in the US. ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 39% | Activity: 17% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What Makes This Trend Stand Out - **Personalized Packaging:** The BLOCK Sunscreen skin-toned packaging trend highlights the opportunity for brands to create personalized packaging that caters to specific consumer needs and preferences. - **Skin-centric Branding:** The BLOCK Sunscreen branding concept emphasizes the potential for brands to focus on the skin and its unique requirements to differentiate themselves in the market. - **Authentic Messaging:** The BLOCK Sunscreen messaging strategy demonstrates the potential for brands to convey genuine messages about the importance of skin protection and build trust with consumers. ### Sectors Adopting This - **Skincare:** The skin-toned packaging trend presents an opportunity for skincare companies to innovate in their packaging design and appeal to consumers' desires for personalized products. - **Cosmetics:** The skin-centric branding trend opens up avenues for cosmetics brands to highlight the skin's needs and develop product lines that prioritize skin health. - **Packaging:** The BLOCK Sunscreen's skin-tone packaging concept showcases a disruptive innovation opportunity for the packaging industry to create designs that connect with consumers on a more personal level. ## Related on Trend Hunter - [Inclusive Skincare Branding](https://www.trendhunter.com/trends/featforskin.md) - [Heroic Sunscreens](https://www.trendhunter.com/trends/evil-ray.md) - [Aromatic Sun Protection Cosmetics](https://www.trendhunter.com/trends/sunsense3-sun-protection-products.md) - [Disruptive Sun Care Pop-Ups](https://www.trendhunter.com/trends/good-days-daily-bodega.md) - [Shielding Urban Skincare](https://www.trendhunter.com/trends/urban-kind.md) - [Protective Skin-Brightening Cosmetics](https://www.trendhunter.com/trends/tanologist-super-shield.md) - [Drinker-Specific Sunscreens](https://www.trendhunter.com/trends/beavertown-brewery-oil-your-neck.md) - [Sunscreen Packaging Solutions](https://www.trendhunter.com/trends/sunscreen-packaging-solutions.md) - [Serum-Like Tinted SPFs](https://www.trendhunter.com/trends/defend-yourself-facial-sunscreen.md)