# Black-Owned Beauty E-Shops 'BLK + GRN' Curates Non-Toxic, Natural Products by Black-Owned Brands By Laura McQuarrie | Published 2018-03-08 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/blk-grn References: [wellandgood](https://www.wellandgood.com/good-looks/blk-grn-natural-beauty-online-store-inclusive/) & [blkgrn](https://blkgrn.com/) Kristian Henderson, PhD, is a professor at George Washington University who launched an empowering online natural beauty store by the name of 'BLK + GRN.' As well as connecting consumers with a curated selection of [natural, non-toxic and cruelty-free products](https://www.trendhunter.com/trends/zebra) for the hair, body, home and beyond, the store also spotlights brands that are owned by people of color. This includes sisters Letisha and Zeena of Brown & Coconut, Racheal Daley of holistic wellness brand [Golden Flourish](https://www.trendhunter.com/trends/golden-kiss) and Shontay Lundy, who created BlackGirlSunscreen. While a large portion of consumers are still underrepresented and unable to find the right kinds of products to suit their needs, conversations about inclusivity and diversity within the world of beauty are now driving major industry change. As an online platform, BLK + GRN makes finding [clean, ethical products](https://www.trendhunter.com/trends/clean-beauty-lines) both easy and accessible. ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 35% | Activity: 36% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Inclusive Beauty:** The conversation on inclusivity within the beauty industry is driving change towards diverse and ethical product offerings. - **Natural Beauty:** The trend towards natural and non-toxic beauty products is leading to increased demand for curated online shops like BLK + GRN. - **Black-owned Brands:** There is a growing interest in supporting black-owned beauty brands, as seen with BLK + GRN's curated selection of brands. ### Sectors Adopting This - **E-commerce:** The rise of platforms like BLK + GRN presents a disruptive opportunity for e-commerce companies to curate products from underrepresented communities and spotlight diverse-owned brands. - **Beauty:** The beauty industry has the opportunity to innovate and respond to the demand for natural, non-toxic products while also promoting inclusivity and diversity through product offerings and representation. - **Social Impact:** Supporting black-owned businesses has become an increasingly important factor for consumers, presenting a disruptive opportunity for businesses that focus on social impact to curate and promote these brands in their offerings. ## Related on Trend Hunter - [Dark Skin-Centric Beauty Brands](https://www.trendhunter.com/trends/nach-cosmetics.md) - [Inclusive Intimate Skincare](https://www.trendhunter.com/trends/beauty-below.md) - [Black-Owned Haircare Collections](https://www.trendhunter.com/trends/curldaze.md) - [Revitalizing Melanin-Targeted Skincare](https://www.trendhunter.com/trends/brownkind.md) - [Impactful Beauty Initiatives](https://www.trendhunter.com/trends/odele-for-good.md) - [Eco-Conscious Beauty Lines](https://www.trendhunter.com/trends/dhartii.md) - [Black Skincare Makeup Ranges](https://www.trendhunter.com/trends/raissa-yame-makeup.md) - [South Asia-Influenced Cosmetics Brands](https://www.trendhunter.com/trends/just-b-cosmetic.md) - [Clinically-Supported Beauty Products](https://www.trendhunter.com/trends/kreyl-essence.md)