# Women-First Performance Footwear Blissfeel by Lululemon is a Running Shoe for Women By Laura McQuarrie | Published 2022-03-09 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/blissfeel References: [fashionunited.uk](https://fashionunited.uk/news/business/lululemon-steps-into-footwear-with-women-s-running-shoe/2022030961901) & [shop.lululemon](https://shop.lululemon.com/story/footwear) Women's History Month is a fitting time for [Lululemon](https://www.trendhunter.com/trends/lululemon-2) to release its very first [women's running shoe](https://www.trendhunter.com/trends/the-intrigue) called Blissfeel. "We are entering the footwear category the same way we built our apparel business - with products designed to solve unmet needs, made for women first," says Lululemon CEO Calvin McDonald. With its footwear designs, Lululemon addresses the fact that, more often than not, [performance shoes](https://www.trendhunter.com/trends/fresh-foam-x-1080-v13) are designed for men and then adapted for women—Blissfeel stands out as a women-first footwear style. The March 22nd release of Blissfeel will be followed by other innovative styles like Chargefeel, Strongfeel and Restfeel by Lululemon. Additionally, Lululemon plans to introduce a men’s footwear collection in 2023, along with special editions and seasonal collections. ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 59% | Activity: 47% | Freshness: 11% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### Key Themes Behind This Trend - **Women-first Athletic Products:** Designing fitness products tailored specifically to women's needs and preferences addresses an underserved market, creating new opportunities for market growth. - **Gender-specific Athletic Shoes:** Developing gender-specific athletic shoes caters to the unique anatomical differences and needs of each gender, improving performance and comfort. - **Expanding Athletic Brands:** Establishing additional product lines, such as footwear, helps athletic brands diversify their offerings and capture more market share. ### Where This Applies - **Athletic Apparel:** Investing in disruptive innovation enables athletic apparel companies to stay ahead of the competition and attract new loyal customers. - **Performance Footwear:** Innovative designs focused on gender-specific ergonomics and performance can revolutionize the footwear industry and drive growth. - **Sports & Fitness Retail:** Introducing women-first products in sports and fitness retail stores can increase brand visibility, customer attraction, and profits. ## Related on Trend Hunter - [Stylish Everyday Men's Footwear](https://www.trendhunter.com/trends/lululemon-2.md) - [Responsive Running Shoes](https://www.trendhunter.com/trends/lululemon-split-shift.md) - [Olympics-Inspired Running Shoes](https://www.trendhunter.com/trends/womens-running-shoe.md) - [Data-Driven Women's Ultramarathons](https://www.trendhunter.com/trends/lululemons-further-ultramarathon.md) - [Movement-Focused Womens Footwear](https://www.trendhunter.com/trends/fitflop.md) - [Women-Only Tennis Shoes](https://www.trendhunter.com/trends/the-intrigue.md) - [Performance-Ready Running Shoes](https://www.trendhunter.com/trends/fresh-foam-x-1080-v13.md) - [Vibrant Beauty-Inspired Footwear](https://www.trendhunter.com/trends/nike-x-milk-makeup.md) - [All-Day Running-Inspired Sneakers](https://www.trendhunter.com/trends/adidas-launched-lightblaze.md)