# Musician Smoothie Collabs The Tropical 'Bliss by Tyla' Smoothie Drops at Erewhon By Georgia Wray Norsten | Published 2025-04-22 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/bliss-by-tyla References: [erewhon](https://erewhon.com/?123465) & [malkorganics](https://malkorganics.com/) 'Bliss by Tyla' is the newest must-sip smoothie on the [Erewhon](https://www.trendhunter.com/trends/sincerely-smoothie) menu, blending tropical indulgence with purposeful impact. Launched in collaboration with Grammy-winning musician Tyla, this $22 limited-time drink is now available at Erewhon tonic bars across Los Angeles through mid-May. Crafted with wellness in mind, Bliss by Tyla features the debut of [MALK’s Organic Coconut Milk](https://malkorganics.com/), paired with juicy mango, pineapple, and lemon for a sun-soaked flavor profile. A hint of hibiscus tea adds floral depth, while additions like dragon fruit coconut cream, vanilla collagen, and mineral-rich electrolytes round out its nutrient-packed recipe. Beyond its refreshing taste, the smoothie supports a meaningful cause. A portion of the proceeds goes to [18twenty8®](https://www.trendhunter.com/trends/musician-tyla), a nonprofit dedicated to empowering young South African women through education and personal development -- an initiative close to Tyla’s heart. Whether you’re chasing the latest [celeb-backed trend](https://www.trendhunter.com/trends/lemme-2) or looking for a smoothie that gives back, Bliss by Tyla delivers flavor, function, and feel-good impact. Image Credit: Erewhon ## Trend Insights (Trend Hunter) - Score: 7.8/10 - Popularity: 98% | Activity: 98% | Freshness: 39% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Celeb Products](https://www.trendhunter.com/celebproducts) ## Key Themes ### Why This Trend Is Growing - **Celebrity-branded Wellness Products:** Musicians collaborating on wellness products offer novel opportunities for cross-industry brand building and consumer engagement. - **Eco-conscious Ingredients:** The use of organic and nutrient-rich ingredients reflects a growing consumer preference for eco-friendly and health-focused food options. - **Cause-driven Consumerism:** Products that contribute to social causes resonate with ethically-minded consumers, enhancing brand loyalty and market differentiation. ### Industries Being Reshaped - **Health and Wellness:** The health and wellness industry sees increasing integration of celebrity collaborations to drive product innovation. - **Beverage Industry:** The beverage industry is embracing exotic, nutrient-rich ingredients to cater to the health-conscious market. - **Non-profit Partnerships:** Collaborations between businesses and non-profits create synergistic opportunities to expand market impact and social responsibility. ## Related on Trend Hunter - [High-Profile Musician-Themed Smoothies](https://www.trendhunter.com/trends/musician-tyla.md) - [Singer-Approved Smoothie Launches](https://www.trendhunter.com/trends/sincerely-smoothie.md) - [Singer-Starring Smoothie Launches](https://www.trendhunter.com/trends/sincerely-smoothie-1.md) - [Celebrity-Branded Smoothies](https://www.trendhunter.com/trends/the-westside-whimsy.md) - [Nutritious Socially Supportive Smoothies](https://www.trendhunter.com/trends/deeper-wellness-smoothie.md) - [Tropical Celebrity Smoothies](https://www.trendhunter.com/trends/mamas-bang-bang-smoothie.md) - [Collaborative Wellness Smoothies](https://www.trendhunter.com/trends/signature-smoothie.md) - [Beauty-Supporting Smoothies](https://www.trendhunter.com/trends/island-glow.md) - [TV Personality-Themed Smoothies](https://www.trendhunter.com/trends/kluminator-smoothie.md)