# Adaptogenic Protein Bars The Peanut Butter Chocolate Chip BLISS Bar Contains Reishi Mushroom By Laura McQuarrie | Published 2021-04-12 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/bliss-bar References: [foodbusinessnews.net](https://www.foodbusinessnews.net/media/photos/4257-new-on-the-shelves) & [eatbtrbar](https://www.eatbtrbar.com/collections/bliss-bar-collection) B.T.R. Bar's brand-new Peanut Butter Chocolate Chip BLISS flavor is infused with adaptogens and it shares the benefits of functional ingredients like reishi mushroom, cacao and pumpkin seed protein. The bar boasts 10 grams of protein and no added sugar, plus a formula that's free from gums, emulsifiers, sugar alcohols and natural flavors. Powered by adaptogens and superfood ingredients, the bar is said to taste like a [soft-baked peanut butter cookie](https://www.trendhunter.com/trends/pure-protein-soft-baked-bars). The [clean-label snack bar](https://www.trendhunter.com/trends/clean-protein-bars) is keto and paleo-friendly, and it's positioned as a blissful snack for morning, noon and night. Peanut butter is the first ingredient in the protein bar, followed by a nourishing protein blend and a handful of other clean and simple ingredients. This nutritious bar joins other flavors from the brand like Dark Chocolate Brownie RECHARGE and Cinnamon Cookie Dough ENERGY. ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 60% | Activity: 76% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Adaptogenic Protein Bars:** A growing trend where protein bars integrate adaptogens and functional ingredients to their formula - **Clean-label Snack Bars:** A trend of snack bars that use natural and simple ingredients and are free from chemicals and artificial flavors - **Plant-based Protein Bars:** A trend of protein bars that incorporate plant-based proteins like pumpkin seed protein ### Sectors Adopting This - **Health and Wellness:** This trend presents an opportunity for companies in the health and wellness industry to innovate by incorporating functional ingredients like adaptogens and natural sweeteners into their products - **Food and Beverage:** This trend presents an opportunity for food and beverage companies to develop clean-label products and include plant-based proteins as an alternative to animal-based proteins - **Fitness:** This trend presents an opportunity for fitness companies to offer healthy and nutritious snacks to their customers ## Related on Trend Hunter - [Adaptogenic Plant Protein Bars](https://www.trendhunter.com/trends/superfood-plant-based-protein-bar.md) - [Mushroom Protein Bars](https://www.trendhunter.com/trends/mushroom-protein-bar.md) - [Stress Relief Snack Bars](https://www.trendhunter.com/trends/refrigerated-nutrition-bars.md) - [Mood-Boosting Adaptogen Bars](https://www.trendhunter.com/trends/tattooed-chef.md) - [Superfood Protein Bars](https://www.trendhunter.com/trends/superefood-protein-bar.md) - [Spiced Superfood Snack Bars](https://www.trendhunter.com/trends/superfood-protein-bar.md) - [Pumpkin Spice Protein Bars](https://www.trendhunter.com/trends/pumpkin-spice-protein-bars.md) - [Adaptogenic Vegan Chocolates](https://www.trendhunter.com/trends/rr-bar.md) - [Brain-Boosting Protein Bars](https://www.trendhunter.com/trends/mosh.md)