# Charitable Cyclopes Blinkymuffin 'Monsters for MS' Benefits the MS Society By Marissa Brassfield | Published 2009-07-13 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/blinkymuffin-monsters-for-ms References: [etsy](http://www.etsy.com/view_listing.php?listing_id=27149774) I learned two things after finding Blinkymuffin's 'Monsters for MS' at Etsy.com: The plural of *cyclops* is *cyclopes*, and there is such a thing as baby-friendly toys. Jokes aside, Blinkymuffin's 'Monsters for MS' are charitable stuffed cyclopes that are absolutely adorable. What's even more attractive about them is that 100% of the proceeds from their sale goes directly to the MS Society, and Canadian residents can even deduct their purchase on their taxes as a charitable donation. Sweet. ## Trend Insights (Trend Hunter) - Score: 0.5/10 - Popularity: 2% | Activity: 5% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Modern](https://www.trendhunter.com/modern) ## Key Themes ### Why This Trend Is Growing - **Charitable Merchandise:** Creating charitable merchandise can be a trend that can help establish brand reputation and also contribute to social causes. - **Non-profit Fundraising:** The rise of social enterprise can encourage the trend of non-profit fundraisers and events. - **Cause-driven Marketing:** Cause-driven marketing can be a growing trend for brands to increase brand loyalty and sales through social initiatives. ### Industries Being Reshaped - **Toy Industry:** Incorporating social causes into toy production can be an emerging trend in the industry to drive sales and support social causes. - **Non-profit Sector:** The non-profit sector can increasingly focus on innovative fundraising methods such as charitable merchandise. - **Marketing Industry:** The marketing industry can also focus on cause-driven marketing as a trend to enhance brand reputation and loyalty. ## Related on Trend Hunter - [Sensory Plush Accessories](https://www.trendhunter.com/trends/mooshmoosh.md) - [Witty Plushie Toys](https://www.trendhunter.com/trends/punchkins-are-punny-collectibles.md) - [Comforting Plush Collectibles](https://www.trendhunter.com/trends/cloudheads.md) - [Social Good Plush Highland Cows](https://www.trendhunter.com/trends/barnyard-legend-plushies.md) - [Charitable Music Boxes](https://www.trendhunter.com/trends/wooden-mushroom-fairy-music-box.md) - [Plush Toy Collectibles](https://www.trendhunter.com/trends/urupochachan.md) - [Baked Goods Plushies](https://www.trendhunter.com/trends/baked-goods-plushies.md) - [Interactive Plush Toys](https://www.trendhunter.com/trends/interactive-plush-toys.md) - [Plush Monster Collectibles](https://www.trendhunter.com/trends/labubu.md)