# Happiness-Focused Fitness Ads Blink Fitness Highlights Its Many Different Members in These Fun Ads By Riley von Niessen | Published 2017-01-04 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/blink-fitness References: [blinkfitness](https://www.blinkfitness.com/) [Blink Fitness](https://www.trendhunter.com/trends/gym-weddings) knows that leading a healthy lifestyle isn't all about achieving a sculpted model look, which it exposes in its new 'Every Body Happy' campaign. Focusing on its own real members, the American gym chain shows that those working to adhere to a healthy lifestyle come in all shapes, sizes, and ages, rather than just the nearly unachievable fitness models that other gyms often use to market themselves. With this, Blink Fitness promotes a [body positive message](https://www.trendhunter.com/trends/doves-super-bowl-ad) that encourages everyone to get out and increase their activity levels without feeling the pressure of impossible ideals. This accessible mantra along with the gym chain's [affordable membership rates](https://www.trendhunter.com/trends/elleto) as well, with the monthly fees at select locations running as low as $15 USD. ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 82% | Activity: 82% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What Makes This Trend Stand Out - **Body Positive Fitness:** Gyms and fitness brands can emphasize a more inclusive approach, showcasing diverse body types and promoting self-love and acceptance. - **Real Members Marketing:** Fitness brands can showcase their own real members in marketing campaigns to create a stronger sense of community and authenticity. - **Affordable Fitness:** Brands can offer more affordable membership options to attract budget-conscious consumers and encourage regular gym-goers. ### Sectors Adopting This - **Fitness Centers:** Gyms can shift towards a more inclusive and community-driven approach to attract a wider range of consumers and promote healthy lifestyles. - **Athletic Apparel:** Fitness apparel brands can feature representation of diverse body types and promote positive self-image and confidence in their marketing campaigns. - **Marketing:** Marketers can help companies shift away from traditional beauty standards by creating messages that promote a healthy lifestyle for all people, regardless of their body type. ## Related on Trend Hunter - [Diversity-Focused Fitness Campaigns](https://www.trendhunter.com/trends/united-we-sweat.md) - [Hyper-Local Gym Ads](https://www.trendhunter.com/trends/made-for-london-life.md) - [Joyful Workout Commercials](https://www.trendhunter.com/trends/dynamic-campaign.md) - [Adaptable Fitness Approaches](https://www.trendhunter.com/trends/adaptable-fitness.md) - [Access-Focused Home Fitness Branding](https://www.trendhunter.com/trends/home-fitness.md) - [Gen Alpha Fitness Influencers](https://www.trendhunter.com/trends/asics-little-reminders.md) - [Free Gym Weddings](https://www.trendhunter.com/trends/gym-weddings.md) - [Body Positivity Campaigns](https://www.trendhunter.com/trends/nobodylikeyou.md) - [Mood-Boosting Gym Pop-Ups](https://www.trendhunter.com/trends/gym-pop-up.md)