# Sparkling Cosmetic Collections MAC's Bling Thing Collection Has Arrived for New Years Eve By Ell Smith | Published 2018-12-27 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/bling-thing References: [hypebae](https://hypebae.com/2018/12/mac-bling-thing-liquid-lipcolour-dazzle-highlighter) & [maccosmetics](https://www.maccosmetics.com/collections-bling-thing) New Years Eve is right around the corner, and there's no better way to celebrate than to bedazzle one's look with anything sparkly, and this includes one's face -- [MAC's](https://www.trendhunter.com/trends/24k-holiday-advent-calendar) newly released 'Bling Thing' collection will help one achieve this as it arrives with lippies and highlighters to help one shimmer into the new year. The collection features subtler and more audacious products arriving in colorways like purple, red and pink. The highlighters feature more universally flattering colorways like gold, silver and peach, offering something that's sure to complement any skin tone. Perfect for the holiday season and beyond, MAC's Bling Thing collection speaks to the over-the-top makeup looks that have been dominating the industry this year. ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 35% | Activity: 29% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Sparkling Makeup:** Disruptive innovation opportunity: Develop eco-friendly, biodegradable glitter alternatives for environmentally conscious consumers. - **Bold Colorways:** Disruptive innovation opportunity: Create customizable makeup palettes that allow consumers to mix and match bold colors to suit their individual preferences. - **Over-the-top Looks:** Disruptive innovation opportunity: Integrate augmented reality technology into makeup apps to allow users to virtually try on and experiment with dramatic makeup looks. ### Where This Applies - **Cosmetics:** Disruptive innovation opportunity: Experiment with unconventional textures and finishes, such as holographic or metallic formulas, to appeal to trendsetting consumers. - **Fashion:** Disruptive innovation opportunity: Collaborate with makeup brands to create coordinated makeup collections that complement and enhance runway looks. - **Technology:** Disruptive innovation opportunity: Develop smart mirrors equipped with facial recognition software that can recommend makeup products and application techniques based on an individual's features. ## Related on Trend Hunter - [Gold-Themed Cosmetics Calendars](https://www.trendhunter.com/trends/24k-holiday-advent-calendar.md) - [Festive Makeup Collections](https://www.trendhunter.com/trends/annabelle-holiday-collection.md) - [High-End Holiday Makeup Capsules](https://www.trendhunter.com/trends/chanel-holiday-2025-makeup.md) - [Bedazzled High-End Makeup Lines](https://www.trendhunter.com/trends/holiday-2024-makeup.md) - [Thematic Holiday Makeup Lines](https://www.trendhunter.com/trends/treatinspired-holiday-2025-collection.md) - [Celebratory Cosmetic Collections](https://www.trendhunter.com/trends/pixi-25-years-of-glow-collection.md) - [Festive Cosmetics Gift-Sets](https://www.trendhunter.com/trends/festive-cosmetics-giftsets-winky-luxs-new-holiday-gift-sets-have-great-valu.md) - [Holiday Movie Makeup Collections](https://www.trendhunter.com/trends/nyx-professional-makeup-home-alone-collection.md) - [Jewelry-Inspired Lip Gloss](https://www.trendhunter.com/trends/bauble-gloss-ring.md)