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# Bling For A Cause
Cartier LOVE Charity Bracelet

By Bianca | Published 2007-08-04 | Social Good
Source: Trend Hunter, https://www.trendhunter.com/trends/bling-for-a-cause-cartier-love-charity-bracelet
References: [cartier](http://www.cartier.com/en/jeweler-watchmaker/cartier-love-bracelet)

[Cartier](https://www.trendhunter.com/trends/valentines-day-gift-selection) is donating $100 from every Charity Love Bracelet to it's corresponding cause. The bracelets come in different coloured bands, each colour represented by a different celebrity and the charity of their choice.

Charity Love Bracelet Ambassadors:

Red - Rosario Dawson - Youth AIDS
White - Salma Hayek - The Salma Hayek Foundation
Light Pink - Scarlett Johansson - USA Harvest
Purple - Spike Lee - Kanbar Institute of Film and Television
Green - Edward Norton - Maasai Wilderness Conservation Trust
Blue - Sarah Jessica Parker - UNICEF
Black - Michael Stripe - [Mercy Corps](https://www.trendhunter.com/trends/disaster-preparedness1)/Gulf Coast Recovery
Dark Pink - Liv Tyler - The [Breast Cancer Research Foundation](https://www.trendhunter.com/trends/callia-and-breast-cancer-canada)

## Trend Insights (Trend Hunter)

- Score: 5.1/10
- Popularity: 90% | Activity: 54% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Charity](https://www.trendhunter.com/charity)

## Key Themes

### What's Driving This Trend

- **Celebrity-charity Collaborations:** Creating partnerships between celebrities and charities to raise awareness and support for social causes through fashionable products and campaigns.
- **Colored Bands for Different Causes:** Designing products with different colored bands to represent various social causes, allowing consumers to show their support and contribute to specific charities.
- **Brands Making Social Impact:** Brands integrating social responsibility into their business models, leveraging their products to drive positive change and contribute to charitable causes.

### Who This Affects Most

- **Fashion Industry:** The fashion industry can explore collaborations with celebrities and charities to create purpose-driven products that resonate with consumers.
- **Non-profit Sector:** Non-profit organizations can leverage celebrity endorsements and fashion collaborations to raise funds and awareness for their causes.
- **Corporate Social Responsibility (CSR):** CSR-focused companies can adopt models similar to Cartier's LOVE Charity Bracelets to integrate social impact into their brand identity and contribute to causes.

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