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# $75,000 Cartoon Pendants
Nickelodeon Offers SpongeBob SquarePants Necklace at Sundance

By Going Like Sixty | Published 2009-01-22 | Eco
Source: Trend Hunter, https://www.trendhunter.com/trends/bling-bling-boring-nickelodean-offers-75000-sponge-bob-pendant
References: [nationaljewelernetwork](http://www.nationaljewelernetwork.com/njn/content_display/fashion/jewelry-fashion-reports/e3if42f3145e3efa9c405ed286c28ee23cf) & [nick](http://www.nick.com/minisites/biggreen/index.jhtml?adfree=true&_requestid=437262)

[Nickelodeon](https://www.trendhunter.com/trends/spinnaker) and Viacom decided that the Sundance Film Festival crowd needed another way to blow their dough, so the $75,000 [SpongeBob](https://www.trendhunter.com/trends/spinnaker-hass-automatic-spongebob-squarepants) pendant was created. The pricey pendant will be promoted and peddled to prominent and precocious prodigy whose parents are predictably pro-charity. It's part of the Nickelodeon's Big Green Help campaign. Pendants for the masses will be released later this fall.

**Implications** - Pop culture icons such as [SpongeBob SquarePants](https://www.trendhunter.com/trends/spongebob-squarepants-ramen-cups) are great to pair with charitable causes. Products such as a $75,000 pendant will draw the attention of extreme fans. These extreme fans will be driven to purchase this one of a kind piece for their collection, giving them the feeling that they are the number one fan.

## Trend Insights (Trend Hunter)

- Score: 4.7/10
- Popularity: 45% | Activity: 88% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco)

## Key Themes

### Key Themes Behind This Trend

- **Pop Culture-charity Partnerships:** Pairing pop culture icons with charitable causes creates opportunities to attract extreme fans and drive sales.
- **High-cost Collectible Products:** Creating expensive, one-of-a-kind products like a $75,000 pendant can appeal to avid collectors and generate revenue.
- **Exclusive Fan Experiences:** Offering unique products targeted at extreme fans can enhance their sense of fandom and provide opportunities for immersive experiences.

### Where This Applies

- **Entertainment Merchandise:** The entertainment merchandise industry can explore collaborations with charitable causes to create exclusive and high-cost collectibles.
- **Fashion Accessories:** Fashion accessory industries can tap into extreme fan culture by offering unique, high-value products like collectible pendants.
- **Event Management:** Event management companies can create immersive fan experiences around high-cost collectible products for avid fans.

## Related on Trend Hunter

- [Sleek Cartoon-Themed Watches](https://www.trendhunter.com/trends/spinnaker.md)
- [Cartoon-Branded Timepieces](https://www.trendhunter.com/trends/spinnaker-hass-automatic-spongebob-squarepants.md)
- [Luxury Cartoon Timepieces](https://www.trendhunter.com/trends/spinnaker-fleuss-chronograph-spongebob-squarepants-eyedial.md)
- [Subtle Cartoon-Themed Timepieces](https://www.trendhunter.com/trends/spinnaker-spongebob-squarepants.md)
- [Bedazzled Anime Pendants](https://www.trendhunter.com/trends/king-ice-x-pokmon.md)
- [Cartoon-Inspired Apparel Capsules](https://www.trendhunter.com/trends/spongebob-squarepants-capsule.md)
- [Cartoon Swiss Watches](https://www.trendhunter.com/trends/spongebob-chronograph.md)
- [Fan-Favorite Cartoon Footwear](https://www.trendhunter.com/trends/spongebob-squarepants-crocs.md)
- [Vibrant Nautical-Themed Cartoon Meals](https://www.trendhunter.com/trends/burger-king-x-spongebob-squarepants.md)