# Pitch-Black Wine Tastings Laithwaite’s is Taking Blind Wine Tasting to a New Level By Laura McQuarrie | Published 2016-11-03 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/blind-wine-tasting References: [prexamples](http://prexamples.com/2016/11/a-blind-tasting-with-a-difference-from-laithwaites-wine/) & [metro](http://metro.co.uk/2016/11/03/you-can-now-taste-test-wine-in-pitch-black-6230573/) A [blind wine tasting](https://www.trendhunter.com/trends/in-air-wine-tastings) typically consists of having people sample different types of wine without knowing anything about the wine itself or the bottle it came from. Laithwaite’s is putting a fresh new spin on this idea with its 'Tasting in the Dark.' The blind tasting event is being hosted in London and will provide each taster with a set of military-grade night vision goggles to wear as they experience a 20-minute tour in an entirely pitch-black environment. Beyond the sake of sheer novelty, Laithwaite’s is hosting this event because its experts believe that one's perception of wine can be altered when the senses are overlapped. Those who attend the Tasting in the Dark will likely experience that their sense of scent and taste is heightened while drinking the [mystery wines](https://www.trendhunter.com/trends/whisky-blind-box) offered. ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 37% | Activity: 67% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Pitch-black Wine Tastings:** Opportunity for innovative sensory experiences in wine tastings by creating pitch-black environments. - **Blind Tasting with Night Vision Goggles:** Incorporating military-grade night vision goggles into blind wine tastings offers a unique and memorable experience for wine enthusiasts. - **Enhanced Perception of Wine Through Overlapping Senses:** Exploring how overlapping senses, such as scent and taste, can enhance the perception and enjoyment of wine. ### Sectors Adopting This - **Hospitality:** Blind wine tastings with pitch-black environments can provide a novelty experience for hotels, restaurants, and wineries. - **Event Planning:** Incorporating night vision goggles into blind tastings can offer a new and exciting element for event planners looking to create memorable experiences. - **Wine Education:** Educational programs focused on enhancing perception of wine through overlapping senses can attract wine enthusiasts and professionals seeking unique learning opportunities. ## Related on Trend Hunter - [Gamified Wine Kits](https://www.trendhunter.com/trends/the-grape-detective.md) - [Floral-Themed Wine Tastings](https://www.trendhunter.com/trends/wine-bouquet-tasting-experience.md) - [Charming Wine Tastings](https://www.trendhunter.com/trends/february-wine-tasting.md) - [Overlooked Wine Bottle Experiences](https://www.trendhunter.com/trends/an-a-to-z-di-vini-divini.md) - [Audio-Guided Wine Experiences](https://www.trendhunter.com/trends/wine-experience1.md) - [Global Wine Tasting Kits](https://www.trendhunter.com/trends/january-tasting-experience.md) - [Immersive Global Wine Experiences](https://www.trendhunter.com/trends/global-wine-experience.md) - [Festive Wine Tasting Kits](https://www.trendhunter.com/trends/wine-advent-calendar-collection.md) - [Candy-Paired Wine Tastings](https://www.trendhunter.com/trends/candy-and-wine.md)