# Insightful Packaging Campaigns Blind Foundation Guerrilla Grocery Ads Highlight Lack of Braille By Marissa Brassfield | Published 2009-06-25 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/blind-foundation-campaign References: [behance.net](http://www.behance.net/Gallery/Blind-foundation-ad/245751) This guerrilla campaign by Catzwolf for the Blind Foundation illustrates just how difficult grocery shopping is for the visually impaired. In this [Blind Foundation campaign](https://www.trendhunter.com/trends/really-really-good-design) for Moscow, a standard cardboard carton is labeled with the copy “Guess what is inside! Blind people have to guess every day.” At the bottom of the carton, the copy continues: “The bulk of information placed in public accommodations is not translated into braille.” Shoppers were encouraged to sign a petition that advocates placing [Braille on grocery store packaging](https://www.trendhunter.com/trends/accessbile-laundry-detergent-packaging) to make it easier for visually impaired individuals to tell the difference between juice, milk and other [similarly-packaged products](https://www.trendhunter.com/trends/assistive-shopping-app). ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 67% | Activity: 84% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### Why This Trend Is Growing - **Braille Packaging:** Opportunity for companies to incorporate braille on their packaging to make products more accessible for visually impaired individuals. - **Inclusive Advertising:** Potential for brands to create impactful campaigns that shed light on the challenges faced by visually impaired individuals, promoting inclusivity and empathy. - **Advocacy Campaigns:** Rise of campaigns that empower consumers to advocate for changes in industries that can improve accessibility for individuals with disabilities. ### Industries Being Reshaped - **Packaging Industry:** Opportunity for packaging companies to develop innovative solutions that incorporate braille and other accessibility features. - **Advertising Industry:** Demand for advertising agencies to create meaningful campaigns that raise awareness about the challenges faced by visually impaired individuals. - **Food and Beverage Industry:** Potential for food and beverage companies to lead the way in incorporating braille on their packaging, setting a positive example for other industries. ## Related on Trend Hunter - [Inclusive Chocolate Packaging](https://www.trendhunter.com/trends/the-holiday-braille-box.md) - [Braille Chocolate Boxes](https://www.trendhunter.com/trends/holiday-braille-box.md) - [Braille-Friendly Holiday Chocolates](https://www.trendhunter.com/trends/braille-box.md) - [Assistive Alcohol Packaging](https://www.trendhunter.com/trends/assistive-technology1.md) - [Inclusive Cereal Packaging](https://www.trendhunter.com/trends/navilens-technology.md) - [Accessible Juice Drink Packaging](https://www.trendhunter.com/trends/robinsons-fruit-shoot.md) - [Visual Impairment Support Packaging](https://www.trendhunter.com/trends/aunt-bessies-packaging.md) - [Inclusive Rice Snack Packaging](https://www.trendhunter.com/trends/rice-krispies-1.md) - [Visual Impairment-Friendly Packaging](https://www.trendhunter.com/trends/haleon-and-microsoft.md)