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# Urban Utilitarianism Catalogs
The BLGR by Konrad Parol Resort 2014 Collection Embodies Comfort

By Jana Pijak | Published 2013-08-30 | Marketing
Source: Trend Hunter, https://www.trendhunter.com/trends/blgr
References: [fuckingyoung.es](http://fuckingyoung.es/blgr-by-konrad-parol-resort-2014-collection/) & [blgr.pl](http://www.blgr.pl/)

Designed by Konrad Parol, the BLGR Resort 2014 collection highlights an [urban aesthetic of utilitarianism](https://www.trendhunter.com/trends/dpartment). The line of both menswear and womenswear challenges traditional gender roles and is showcased in a catalog that dresses its male and female models in similar shapes and silhouettes.

Embodying a strong sense of comfort and practicality, this effortlessly cool [streetwear line](https://www.trendhunter.com/trends/champion-black-edition-fw25) presents consumers with a contemporary and youthful take on the common uniform concept. Models sport black and gold striped outerwear, classic cotton tees and edgy camouflage prints that are made modern and fresh for a new generation of fashion lovers.

Designer Konrad Parol's BLGR Resort 2014 collection is made up of 7 garment models that are mutually compatible and allow for various combinations. These interchangeable pieces include a [practical bomber jacket](https://www.trendhunter.com/trends/soeur-x-kway), a hooded coat, a pocketed short, three varying t-shirt styles and a trio of snapback hat accessories.

## Trend Insights (Trend Hunter)

- Score: 3.9/10
- Popularity: 57% | Activity: 52% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, South America, Europe, Asia, Africa

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print)

## Key Themes

### Why This Trend Is Growing

- **Utilitarian Streetwear:** The BLGR Resort 2014 collection embodies the trend of utilitarian streetwear, offering consumers a contemporary and youthful take on the common uniform concept.
- **Gender-neutral Fashion:** Challenging traditional gender roles, the BLGR Resort 2014 collection showcases clothing that can be worn by both men and women, reflecting the trend of gender-neutral fashion.
- **Interchangeable Garments:** The BLGR Resort 2014 collection introduces interchangeable pieces that can be combined in various ways, tapping into the trend of customizable and adaptable clothing.

### Industries Being Reshaped

- **Fashion Retail:** Fashion retailers can capitalize on the trend of utilitarian streetwear by stocking and promoting collections that offer a contemporary and youthful take on the common uniform concept.
- **Gender-neutral Apparel:** The rise of gender-neutral fashion creates opportunities for apparel manufacturers to produce clothing that challenges traditional gender roles and can be worn by both men and women.
- **Customizable Clothing:** The trend of interchangeable garments opens up possibilities for companies in the fashion industry to develop and market customizable clothing options that allow consumers to mix and match different pieces.

## Related on Trend Hunter

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- [Utility-Inspired Apparel Lines](https://www.trendhunter.com/trends/khakis.md)
- [Experimental Fall Wardrobe](https://www.trendhunter.com/trends/khaotique-noir.md)
- [Utility Capsule Apparel](https://www.trendhunter.com/trends/our-legacy-work-shop-x-goldwin.md)
- [Utility Layering Capsules](https://www.trendhunter.com/trends/jjjjound-x-descente.md)
- [Versatile Stylish Seasonal Jackets](https://www.trendhunter.com/trends/blauer-1.md)
- [Urban Technical Capsules](https://www.trendhunter.com/trends/champion-black-edition-fw25.md)
