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# Hipster Family Style
The Bleubird Family is Fashion Forward and Cool

By Summer Luu | Published 2010-10-12 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/bleubird-family
References: [bleubirdvintage.typepad](http://bleubirdvintage.typepad.com/blog/2010/09/what-we-wore.html) & [buzzfeed](http://www.buzzfeed.com/peggy/how-to-style-your-hipster-family)

'The Bleubird' is a vintage clothing line designed by Miss James. Not only is her fashion line stylish, but so is her Bleubird family.

All with a hipster flare, the family consists of Miss James (the mother), her husband and three kids. In some cute family portraits, they show off their style with dark plastic sunglasses, big black framed glasses and vintage fedoras. The Bleubird family kids are already a part of the “cool kids” club.

## Trend Insights (Trend Hunter)

- Score: 5.7/10
- Popularity: 83% | Activity: 79% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography)

## Key Themes

### Why This Trend Is Growing

- **Vintage Clothing:** The Bleubird Family's vintage clothing line presents an opportunity for designers to innovate in the realm of nostalgic fashion.
- **Hipster Fashion:** The Bleubird Family's hipster style showcases potential for brands to create innovative designs that cater to the hipster market.
- **Cool Kids Club:** The Bleubird Family's cool kids club highlights the potential for businesses to create unique and trendy products targeting the younger demographic.

### Industries Being Reshaped

- **Fashion Design:** The fashion design industry can explore disruptive innovation opportunities by incorporating vintage elements and hipster fashion styles.
- **Eyewear:** Eyewear brands can capitalize on the Bleubird family's fashionable eyewear choices by offering unique, stylish designs for both kids and adults.
- **Children's Clothing:** The Bleubird Family's fashion-forward kids provide an opportunity for the children's clothing industry to embrace trendy and stylish designs for young consumers.

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