# CBD-Enhanced Grooming Products BLESSWELL is an Everyday Grooming Collection from DJ Khaled By Laura McQuarrie | Published 2021-05-21 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/blesswell References: [prnewswire](https://www.prnewswire.com/news-releases/dj-khaled-expands-his-empire-with-the-launch-of-blesswell-a-line-of-cbd-enhanced-mens-grooming-products-301296743.html) & [Blesswell.co](http://Blesswell.co/) BLESSWELL is a line of [CBD](https://www.trendhunter.com/trends/fusion-cbd)-infused grooming products for men from DJ Khaled and CBD producer and manufacturer Endexx Corporation and it aims to "introduce men to a whole body, holistic form of self-care." Inspired by DJ Khaled's own pursuit for wellness, the line of grooming products features 100% U.S. grown and processed hemp and it invites men to discover a more natural approach to caring for their hair and skin. The sustainably sourced collection includes everything from [beard oils](https://www.trendhunter.com/trends/premium-grooming-brand) to shaving creams, face cleansers and body washes that are each infused with 300 milligrams of CBD. To kick off the launch of the collection, BLESSWELL is introducing a three-part guided meditation series voiced by Khaled to inspire wellness of the mind and body. ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 41% | Activity: 40% | Freshness: 10% - Audience gender: 90% men, 10% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Celeb Products](https://www.trendhunter.com/celebproducts) ## Key Themes ### Key Themes Behind This Trend - **Cbd-enhanced Grooming Products:** The trend of incorporating CBD extract into men's grooming products. - **Natural Self-care:** The growing trend of men using natural ingredients for self-care and grooming. - **Mind-body Wellness:** The trend of combining grooming with mental wellness practices through guided meditation series. ### Where This Applies - **CBD Industry:** Opportunities for CBD producers and manufacturers to expand into the grooming industry. - **Men's Grooming Industry:** Opportunities for men's grooming companies to incorporate natural, CBD-infused ingredients into their product lines. - **Mental Wellness Industry:** Opportunities for wellness companies to collaborate with grooming companies to offer integrated mind-body self-care products and services. ## Related on Trend Hunter - [D2C CBD Wellness Products](https://www.trendhunter.com/trends/fullspectrum-cbd-products.md) - [Genderless Self Care Lines](https://www.trendhunter.com/trends/prohibition-wellness.md) - [Natural CBD Skincare Lines](https://www.trendhunter.com/trends/cbd-skincare-line.md) - [Herbal CBD Oils](https://www.trendhunter.com/trends/herbal-cbd-oils.md) - [Intimacy-Focused CBD Lines](https://www.trendhunter.com/trends/fusion-cbd.md) - [Expanded Hemp Wellness Lines](https://www.trendhunter.com/trends/now-solutions.md) - [CBD Grooming Products](https://www.trendhunter.com/trends/cbd-products-for-dogs.md) - [Multi-Sensory CBD Bodycare](https://www.trendhunter.com/trends/magik-collection.md) - [Cannabis-Powered Wellness Solutions](https://www.trendhunter.com/trends/dr-norms-wellness.md)