# Drink-Based Dating The Blenz Red Campaign Links Love and Coffee By Andrea Yeung | Published 2011-02-08 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/blenz-red-band-campaign References: [communitiesnada](http://communities.canada.com/vancouversun/print.aspx?postid=730106) & [blenzredband](http://blenzredband.com/) With Valentine's day coming up, the [Blenz](https://www.trendhunter.com/trends/charitable-donation-campaign) Red Campaign is redefining the definition of a "[unique coffeehouse experience](https://www.trendhunter.com/trends/simply-coffee-caf)" by turning your drink into a date magnet. The Blenz Red Band Campaign is an inventive marketing tactic strategically targeted towards [singles looking for a date](https://www.trendhunter.com/trends/bar-dating). By purchasing a coffee with a red sleeve, customers can signal to other customers that they're single and ready to mingle. Once you've made a potential connection, you exchange phone numbers using the spaces provided on the Blenz Red Campaign cup's red sleeve. ## Trend Insights (Trend Hunter) - Score: 0.9/10 - Popularity: 8% | Activity: 12% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Drink-based Dating:** Connecting people through beverage products may offer opportunities for coffeehouses and similar businesses to promote and encourage dating among customers. - **Marketing Tactics for Singles:** Innovative marketing campaigns that appeal to the needs of singles may help businesses attract and target a new audience group. - **Social Connection Solutions:** Providing solutions that encourage social interactions and connections may offer opportunities for businesses to create a more personalized experience for customers. ### Sectors Adopting This - **Coffee Shop:** Coffee shops may benefit from marketing tactics that encourage social interactions and get customers to engage with each other beyond the usual transactional interaction. - **Online Dating:** Online dating platforms may find new opportunities to enhance their services by partnering with businesses like coffee shops to offer offline social connection solutions to their clients. - **Event Planning:** Event planners may leverage drink-based dating concepts to create unique experiences for clients by organizing events that use simple but innovative techniques to help attendees connect with each other. ## Related on Trend Hunter - [Dating App Cafe Collaborations](https://www.trendhunter.com/trends/bumble-honey-latte.md) - [Romantic Retailer Basket Campaigns](https://www.trendhunter.com/trends/asda-red-baskets.md) - [Love-Themed Coffee Blends](https://www.trendhunter.com/trends/lovethemed-coffee-blend.md) - [Romantic Cafe Loyalty Rewards](https://www.trendhunter.com/trends/the-coffee-bean-tea-leaf-buy-one-share-one.md) - [Valentine's Day-Inspired Beverage Menus](https://www.trendhunter.com/trends/pink-velvet-mocha.md) - [Valentine's Coffee Promotions](https://www.trendhunter.com/trends/ziggis-coffee-kicks-off-annual-season-of-love-campaign.md) - [Edgy Romantic Beverages](https://www.trendhunter.com/trends/rockmance-frappucino.md) - [Bar-Focused Dating Apps](https://www.trendhunter.com/trends/bar-dating-1.md) - [Beer Can Matchmakers](https://www.trendhunter.com/trends/tallboysonly.md)