# Smoothie-Inspired Yogurts Waitrose's Blended Yogurt Range Boasts Bright, Vibrant Varieties By Laura McQuarrie | Published 2018-02-02 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/blended-yogurt References: [berryondairy.blogspot](http://berryondairy.blogspot.ca/2018/02/next-generation-dairy-snacks-processors.html) & [waitrose](https://www.waitrose.com/ecom/products/waitrose-apple-carrot-beetroot-ginger/461968-560209-560210) While fruit and yogurt go hand-in-hand, [Waitrose](https://www.trendhunter.com/trends/rachels-organic-mixed-berries-greek-style-yogurt) is offering a fresh take on the pairing with its blended yogurts, which are packaged in clear cups. As such, the yogurt tubs resemble takeaway smoothie or juice cups, which usually show of a healthy drink's vibrant colors. The flavored yogurts from Waitrose are packed with beneficial ingredients like apple, kiwi and pineapple, as well as some unusual additions like beetroot, carrot, ginger and butternut squash. As smoothies can offer a convenient way for consumers to fuel up with vibrant fruit and vegetable ingredients, while also satisfying their desire for something healthy and sweet, a number of brands are launching [smoothie-inspired products](https://www.trendhunter.com/trends/naked-smoothies)—this includes everything from candies and frozen desserts to popcorn. Image Credit: Waitrose ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 83% | Activity: 67% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Key Themes Behind This Trend - **Smoothie-inspired Products:** Brands are launching smoothie-inspired products, such as candies and frozen desserts to meet the consumers' desire for something healthy and sweet, as well as their need for convenience. - **Innovative Food Packaging:** Clear packaging, like the ones used for Waitrose's blended yogurts, is becoming a trend to highlight a product's inviting colors. - **Functional Ingredients:** Waitrose's blended yogurts utilize functional ingredients like beetroot, carrot, ginger and butternut squash which may create openings for further innovation for other products. ### Where This Applies - **Food and Beverage:** Smoothie-inspired products and innovative food packaging are creating opportunities for food and beverage industry players to create more exciting and functional food products or packaging. - **Packaging:** The innovation in food packaging, such as clear cups utilized by Waitrose, reveals a growing demand for an aesthetically pleasing way of presenting products. - **Confectionery:** The creation of smoothie-inspired candies may offer a more health-conscious take on confectionery, potentially tapping into a new market for the confectionery industry. ## Related on Trend Hunter - [Functional Flavorful Yogurt Pouches](https://www.trendhunter.com/trends/yoghurt-pouch.md) - [Drinkable Vitamin-Packed Yogurts](https://www.trendhunter.com/trends/petits-filous-vitamin-rich.md) - [Oat-Blended Yogurt Pots](https://www.trendhunter.com/trends/yeo-valley-organic-little-yeos.md) - [Veggie-Rich Yogurt Smoothies](https://www.trendhunter.com/trends/clover-the-rainbow.md) - [Instant Yogurt Smoothies](https://www.trendhunter.com/trends/yogoody.md) - [Functional Fruit Smoothies](https://www.trendhunter.com/trends/blueberry-focus-super-smoothie.md) - [On-The-Go Yogurt Ranges](https://www.trendhunter.com/trends/onthego-yogurt.md) - [Triple-Layer Matcha Yogurts](https://www.trendhunter.com/trends/strawberry-matcha-yogurt.md) - [Free-From High-Protein Yogurts](https://www.trendhunter.com/trends/danone-skyr.md)