# Frothy Tropical Beverages Dutch Bros' Blended Cabana Rebel with Soft Top is Energizing By Laura McQuarrie | Published 2021-05-28 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/blended-cabana-rebel-with-soft-top References: [prnewswire](https://www.prnewswire.com/news-releases/beat-the-heat-with-dutch-bros-new-summer-drinks-301301343.html) & [dutchbros](https://www.dutchbros.com/menu/featured-drinks/blended-cabana-rebel#Blended) The [Blended](https://www.trendhunter.com/trends/shia-restaurant) Cabana Rebel with [Soft](https://www.trendhunter.com/trends/grenade-soft-core-creme-egg-protein-bar) Top is a new menu item from Dutch Bros that features the company's private label Blue Rebel Energy Drink and sweet and fluffy topping. The coconut and pineapple beverage boasts a marshmallow-like topping that enhances the experience of drinking the tropical summer beverage. This beverage may also be ordered iced and it shares a simple and refreshing way to provide a sense of escape without the need for travel. The company is also introducing the Iced Watermelon Rebel with Soft Top as a satisfying treat for poolsides and backyard barbecues. As Carrie Wall, product manager at [Dutch Bros Coffee](https://www.trendhunter.com/trends/dutch-bros-coffee), sees it: "The Blended Cabana Rebel brings all the tropical vibes, and the Iced Watermelon Rebel is the perfect way to amp up your summer adventures." ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 55% | Activity: 73% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Frothy Tropical Beverages:** The trend of incorporating fun and unique toppings into tropical beverages offers opportunities for beverage companies to create a signature item and enhance the customer experience. - **Iced and Blended Beverages:** The trend of creating refreshing and energizing iced and blended beverages offers opportunities for beverage companies to attract summer customers looking for a cool and stimulating drink. - **Private Label and Partnership:** The trend of using private label energy drink and partnering with other brands to create a unique flavor could offer opportunities for beverage companies to differentiate themselves and attract more customers. ### Industries Being Reshaped - **Beverage Industry:** Beverage companies could innovate by incorporating unique toppings and partnering with other brands to create new and refreshing flavors for summer drinks. - **Hospitality Industry:** Hotels and resorts could partner with beverage companies to create signature drinks that match the tropical and refreshing vibes of their establishments, enhancing the guest experience. - **Convenience Store Industry:** Convenience stores could carry private label energy drinks and blended beverages, attracting customers who are seeking a refreshing drink on-the-go and increasing sales. ## Related on Trend Hunter - [Cream-Topped Energy Beverages](https://www.trendhunter.com/trends/afterglow-rebel.md) - [Freshly Prepared Energy Drinks](https://www.trendhunter.com/trends/high-dive-rebel-with-tropical-fruit.md) - [Energizing Nostalgic Drinks](https://www.trendhunter.com/trends/blended-orangesicle-rebel.md) - [Sherbert-Flavored Energy Drinks](https://www.trendhunter.com/trends/sherbet-rebel.md) - [Summer-Inspired Cafe Energy Drinks](https://www.trendhunter.com/trends/afterglow-rebel-energy-drink.md) - [Candy-Topped Energy Drinks](https://www.trendhunter.com/trends/dutch-bros-1.md) - [Spicy-Sweet Energy Drinks](https://www.trendhunter.com/trends/mangonada-rebel.md) - [Sour Candy Energy Drinks](https://www.trendhunter.com/trends/sour-candy-rebel.md) - [Energizing Elderflower Drinks](https://www.trendhunter.com/trends/dutch-bros-daydream-rebel.md)