# In-App Spotify Merchandise Spotify Expands Its 'Blend' Feature with Artist Curated Merch Stores By Niko Pajkovic | Published 2022-07-26 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/blend References: [hypebeast](https://hypebeast.com/2022/7/spotify-blend-feature-merch-sales) & [spotify](http://spotify.com) Music streaming giant [Spotify](https://www.trendhunter.com/trends/spotify-blend) has announced that it will expand its new 'Blend' feature to enable users to buy merchandise from their favorite musicians right from the app. Blend was introduced earlier this year as a way to allow Spotify users to create [collaborative playlists](https://www.trendhunter.com/trends/instagram-blend) with their friends, family, and even artists, like The Chainsmokers and [Post Malone](https://www.trendhunter.com/trends/realtree-camo-loungewear). For example, if a user wanted to create a Blend with Charli XCX, Spotify's algorithms would produce a playlist that best combines their's and the artist's favorite music. In addition, the feature would provide them with a Taste Match score. Now, with the new updates, users will be able to make shared playlists with their favorite artists and then access their unique online merch stores, which have been curated by the artists themselves. Image Credit: Thiago Prudêncio/Sopa Images/Lightrocket/Getty Images ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 40% | Activity: 63% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **In-app Merchandise:** Spotify's expansion of its 'Blend' feature to include artist-curated merchandise opportunities within its app indicates a growing trend of in-app merchandise purchasing. - **Collaborative E-commerce:** The incorporation of merchandise sales into a collaborative playlist feature presents opportunities for artists to create unique shopping experiences for their fans. - **Experiential Music Consumption:** With the ability to access curated merchandise stores through their favorite artist's shared playlists, Spotify users now have the opportunity to engage with music on a deeper and more interactive level. ### Sectors Adopting This - **Music Streaming:** Spotify's addition of in-app artist merchandise stores redefines music streaming platforms as e-commerce destinations as well. - **E-commerce:** The incorporation of artist-curated merchandise creates unique opportunities for the e-commerce industry to partner with musicians and other creators. - **Social Media:** The collaborative playlist and merchandise sales features within Spotify's app reflect ongoing disruptions within the social media industry that emphasize interactivity and personalization. ## Related on Trend Hunter - [Personalized Streaming Merch Features](https://www.trendhunter.com/trends/spotify-merch-hub.md) - [Artist-Led Music Streaming Stores](https://www.trendhunter.com/trends/soundcloud-store.md) - [Customizable Streaming Cover Art](https://www.trendhunter.com/trends/spotify-create-cover-art.md) - [Music App Discovery Features](https://www.trendhunter.com/trends/music-app-features.md) - [Text Prompt AI-Generated Playlists](https://www.trendhunter.com/trends/personalized-soundtrack.md) - [Shareable In-App Streaming Players](https://www.trendhunter.com/trends/tiktok-8.md) - [TV-Themed Music Streaming Features](https://www.trendhunter.com/trends/netflix-hub.md) - [Curated Music Group Playlists](https://www.trendhunter.com/trends/spotify-supergrouper.md) - [Visualized Social Streaming Features](https://www.trendhunter.com/trends/spotify-and-snapchat.md)