# Espresso Martini Perfumes Blend No. 83 is the World's First Espresso Martini Eau de Parfum By Laura McQuarrie | Published 2023-11-07 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/blend-no-83 References: [finance.yahoo](https://finance.yahoo.com/news/introducing-worlds-first-espresso-martini-140000220.html) & [espressomartini](http://www.espressomartini.com/)  Aromatically, the classic espresso martini combines the rich and robust scent of freshly brewed espresso with subtle, enticing notes of coffee liqueur and vodka, and Blend No. 83 is a new fragrance by [Absolut](https://www.trendhunter.com/trends/absolut-x-kahlua-espresso-martini-kit) and [Kahlúa](https://www.trendhunter.com/trends/espresso-martini-kit) that captures it all. The world's first [espresso martini eau de parfum](https://www.trendhunter.com/trends/mixologist-parfums) is a sensorial gift for the holiday season that taps into the resurgence of this classic drink in cocktail culture. For a limited time, Absolut x Kahlúa are sharing the fragrance with an 80s-style crystal martini coupe-like bottle so that the essence can be dabbed onto precise points of the body. Blend No. 83 is a conversation starter, as well as a fragrance to get people craving an espresso martini, especially since 91% of espresso martini drinkers report that when they smell espresso or coffee in a bar, it makes them want to order an espresso martini. ## Trend Insights (Trend Hunter) - Score: 6.9/10 - Popularity: 92% | Activity: 97% | Freshness: 19% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Classic Cocktail Fragrances:** The world's first espresso martini eau de parfum captures the rich and robust scent of the classic cocktail. - **Resurgence of Cocktail Culture:** Blend No. 83 taps into the resurgence of espresso martini in cocktail culture, offering a sensorial gift for the holiday season. - **Sensorial Marketing:** Absolut and Kahlúa's fragrance is a conversation starter that uses scent to create a craving for espresso martinis. ### Industries Being Reshaped - **Fragrance:** The fragrance industry can explore creating more classic cocktail-inspired scents like the espresso martini eau de parfum. - **Cocktail Bars:** Cocktail bars can leverage the resurgence of espresso martini by offering unique sensory experiences like dabbing fragrance onto precise points of the body. - **Marketing and Advertising:** Marketers can harness the power of scent as a marketing tool to create desire and drive sales, as demonstrated by Absolut and Kahlúa's sensorial marketing campaign. ## Related on Trend Hunter - [Espresso Martini Infusion Kits](https://www.trendhunter.com/trends/espresso-martini-gift-set.md) - [Coffee-Scented Laundry Detergents](https://www.trendhunter.com/trends/midnight-grind-everything-wash.md) - [Ready-to-Mix Espresso Martini Kits](https://www.trendhunter.com/trends/absolut-x-kahlua-espresso-martini-kit.md) - [Dubai Chocolate-Style Espresso Martinis](https://www.trendhunter.com/trends/dubai-chocolate-style-espresso-martini.md) - [Premium Espresso Martini Cans](https://www.trendhunter.com/trends/cafe-solo-espresso-martini.md) - [PSL-Inspired Perfumes](https://www.trendhunter.com/trends/eau-de-psl.md) - [Espresso-Flavored Vodkas](https://www.trendhunter.com/trends/skyy-infusions-espresso.md) - [Rich Espresso Martinis](https://www.trendhunter.com/trends/espresso-martini-1.md) - [Singer-Inspired Espresso Martini Kits](https://www.trendhunter.com/trends/short-n-sweet-espresso-martini.md)