# Tailor-Made Beauty Products Loli's 'Blend It Yourself' Lets Consumers Make Their Own Care Items By Laura McQuarrie | Published 2017-11-15 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/blend-it-yourself References: [hellogiggles](https://hellogiggles.com/beauty/skin/loli-beauty-brand-lets-customers-customize-their-own-skin-care-products/?utm_campaign=twittersocialflow&utm_source=Social&utm_medium=Twitter) & [lolibeauty](https://lolibeauty.com/pages/personalize-now) Between [store-bought personal care products](https://www.trendhunter.com/trends/skincare-makeup) and DIY beauty projects, there's Loli, a brand that offers a 'Blend It Yourself' option that helps consumers to make their own products to either cleanse, hydrate or treat. Loli (Living Organic Loving Ingredients) favors high-quality, organic and fair trade ingredients like plum elixir, blue cornflower water, chia carrot water and mamey seed elixir. To begin creating one's own beauty products, one begins by selecting a base ingredient. From there, a consumer may choose three mix-in ingredients like aloe vera, royal manuka honey or cloudberry, which will generally be chosen for their desired skincare benefits. As an alternative to making a [custom mix](https://www.trendhunter.com/trends/loopha), the individual ingredients are also available for purchase. Loli's products are packaged in [recyclable or reusable containers](https://www.trendhunter.com/trends/hybrid-body-care-brand), appealing to both environmentally conscious and DIY consumers, who will likely be enthusiastic to repurpose them. ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 72% | Activity: 83% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [DIY](https://www.trendhunter.com/diy) ## Key Themes ### What's Driving This Trend - **Customized Beauty:** The trend of tailor-made beauty products allows consumers to create personalized skincare items to meet their specific needs. - **DIY Skincare:** The rise of DIY beauty projects has led to brands like Loli offering consumers the option to blend their own personal care products. - **Eco-friendly Packaging:** Loli's use of recyclable or reusable containers taps into the growing demand for environmentally friendly packaging solutions in the beauty industry. ### Who This Affects Most - **Beauty Products:** The beauty industry can explore the disruptive innovation opportunity of offering customizable solutions for consumers to create their own skincare products. - **DIY Beauty:** The DIY beauty industry can leverage the trend of tailor-made beauty products by providing consumers with the necessary ingredients and tools to make their own skincare items. - **Sustainable Packaging:** The packaging industry has an opportunity to innovate by developing more eco-friendly solutions to meet the growing demand for environmental sustainability in the beauty sector. ## Related on Trend Hunter - [Customizable Beauty Brands](https://www.trendhunter.com/trends/the-body-lab.md) - [Customizable Gloss Bottles](https://www.trendhunter.com/trends/self-made-bottle.md) - [Refillable Plant-Powered Skincare](https://www.trendhunter.com/trends/folie.md) - [Build-Your-Own Hydration Solutions](https://www.trendhunter.com/trends/diy-beverages.md) - [Pick-N-Mix Skincare Pop-Ups](https://www.trendhunter.com/trends/weledas-skin-food-glow-studio.md) - [Customizable Nail Polish Kits](https://www.trendhunter.com/trends/buildabox-bundle.md) - [Community-Made Skincare Products](https://www.trendhunter.com/trends/skin-development-kit.md) - [Bespoke Hydration Solutions](https://www.trendhunter.com/trends/hydrata-electrolyte-beverage-co.md) - [Personalized Lip Product Services](https://www.trendhunter.com/trends/sensual-lip-custom-match.md)