# Inspirational Sports Campaigns Nike's #BleedBlue Campaign Spurs Indians to Share Their Stories By Rahul Kalvapalle | Published 2015-02-23 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/bleedblue References: [facebook](https://www.facebook.com/IndiaCricketEdits) & [news.nike](http://news.nike.com/news/nike-rallies-indians-to-share-bleedblue-stories) #BleedBlue is a campaign that encourages Indians to share stories of how their allegiance to their national cricket team -- the reigning world champions -- manifests in their daily lives and work. The campaign invokes [Team India's](https://www.trendhunter.com/trends/parents-of-team-canada-athletes) distinct blue jersey, currently being donned at the World Cup in Australia and New Zealand. The campaign is being promoted via a series of candid pictorials depicting high-profile Indian personalities sharing their [passion for the Indian cricket team](https://www.trendhunter.com/trends/performance-enhancing-canadians), the sport of cricket and sport in general. The lineup includes India's first World Cup-winning captain Kapil Dev, who emphasizes the importance of passion to succeed in sport. Actress Deepika Padukone -- who knows a thing or two about high-level sport having competed at the national badminton championships -- describes sport as being not just an activity but "a way of life." The #BleedBlue campaign does a fine job inspiring Indians to embrace a sports-centered way of life while sharing their passion not just for Team India but for sport in general. ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 69% | Activity: 78% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Inspiring Sports Campaigns:** The #BleedBlue campaign encourages individuals to share their passion for sports, fostering a culture of inspiration and empowerment. - **User-generated Content:** #BleedBlue promotes user-generated content, allowing Indians to share their personal stories and connect with others who share their passion for sports. - **Celebrity Endorsements:** The campaign utilizes high-profile Indian personalities like Kapil Dev and Deepika Padukone to inspire and influence others to embrace a sports-centered way of life. ### Who This Affects Most - **Sports Marketing:** #BleedBlue showcases the power of sports marketing by leveraging the passion of fans to create a meaningful connection with a brand or team. - **Social Media:** The campaign utilizes social media platforms to encourage user participation and engagement, highlighting the potential of social media as a powerful marketing tool. - **Sports Apparel:** The campaign's focus on the iconic blue jersey of the Indian cricket team creates opportunities for the sports apparel industry to capitalize on patriotic sentiments and fandom. ## Related on Trend Hunter - [Holiday Football Campaigns](https://www.trendhunter.com/trends/magic-of-blue.md) - [Motivational Athlete Campaigns](https://www.trendhunter.com/trends/adidas-you-got-this.md) - [Next-Gen Athlete-Starring Ads](https://www.trendhunter.com/trends/why-do-it-ad.md) - [Athlete-Backed Shoe Campaigns](https://www.trendhunter.com/trends/awaken-your-madness.md) - [Athlete-Centric Bingo Campaigns](https://www.trendhunter.com/trends/share-your-bingo-moment.md) - [Horror-Inspired Sports Campaigns](https://www.trendhunter.com/trends/scary-good-campaign.md) - [Bold Sports Apparel Campaigns](https://www.trendhunter.com/trends/we-got-now-1.md) - [Empowered Athlete Campaigns](https://www.trendhunter.com/trends/why-do-it.md) - [Creative Eerie-Themed Soccer Campaigns](https://www.trendhunter.com/trends/scary-good.md)