# At-Home Bleach Kits Dark & Lovely's Uplift Bleach Kit Achieves Lift Without Damage By Laura McQuarrie | Published 2022-01-31 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/bleach-kit References: [prnewswire](https://www.prnewswire.com/news-releases/dark--lovely-brings-bright-bold--blonde-home-with-new-uplift-bleach-kit-301471317.html) & [softsheen-carson](https://www.softsheen-carson.com/Dark-and-Lovely) [Dark & Lovely's](https://www.trendhunter.com/trends/play-in-color) Uplift Bleach Kit is optimized for at-home use and it helps people achieve the level of lift they're looking for without the damage. This new innovation from the [hair coloring brand for women](https://www.trendhunter.com/trends/dark-and-lovely) is for those who want to "achieve the brightest and boldest shades of blonde," with a thoughtfully crafted formula that introduces the next generation of hair coloring. Knowing that Millennials and Gen Z are continuously looking for creative ways to express themselves, the brand introduced a brand-new, patented, two-part system that's easy to use and delivers up to eight levels of lift. The Uplift Bleach Kit has the potential to help customers go from black to honey blonde and platinum, all in a way that [maintains texture and hydration](https://www.trendhunter.com/trends/ion-collection) with curl-safe technology and encapsulated oils. ## Trend Insights (Trend Hunter) - Score: 1.7/10 - Popularity: 30% | Activity: 11% | Freshness: 11% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hair](https://www.trendhunter.com/hair) ## Key Themes ### What's Driving This Trend - **At-home Bleaching:** The trend of at-home hair bleaching kits that offer salon-quality results without damaging hair is disrupting the beauty industry, presenting opportunities for further innovation in this space. - **Self-expression Through Hair Color:** The trend of Millennials and Gen Zers choosing creative hair colors as a form of self-expression is disrupting the beauty industry, presenting opportunities for innovative products that cater to this demographic. - **Hair Color Formulas with Encapsulated Oils:** The trend of incorporating encapsulated oils in hair color formulas to maintain texture and hydration while coloring hair is disrupting the hair care industry, presenting opportunities for further exploration of this technology. ### Who This Affects Most - **Beauty:** The beauty industry is being disrupted by the trend of at-home bleaching kits that offer salon-quality results without damaging hair, presenting opportunities for innovative hair care products and services. - **Hair Care:** The hair care industry is being disrupted by the trend of hair color formulas with encapsulated oils that maintain texture and hydration while coloring hair, presenting opportunities for further exploration of this technology. - **Cosmetics:** The cosmetics industry is being disrupted by the trend of self-expression through hair color, presenting opportunities for innovative products that cater to Millennials and Gen Zers who are looking for creative ways to express themselves. ## Related on Trend Hunter - [Expressive Haircare Campaigns](https://www.trendhunter.com/trends/play-in-color.md) - [Nourishing Hair-Lightening Powders](https://www.trendhunter.com/trends/lightening-powder-zero.md) - [At-Home Color Treatments](https://www.trendhunter.com/trends/color-pro.md) - [Skincare-Inspired Hair Color Kits](https://www.trendhunter.com/trends/clairol-colorstrong-kit.md) - [Multi-Dimensional Hair Dyes](https://www.trendhunter.com/trends/dphues-color-dream.md) - [Nostalgic Hair Lighteners](https://www.trendhunter.com/trends/hair-lightener.md) - [Textured Hair-Specific Color Removers](https://www.trendhunter.com/trends/color-oops.md) - [Coffee Color Hair Creams](https://www.trendhunter.com/trends/hair-color-cream-1.md) - [Customizable Hair Dye Kits](https://www.trendhunter.com/trends/semipermanent-hair-color-kit.md)