# Sports Community-Inspired Fashion Bldwn Works with Sporting Kansas City on a Collaborative Capsule By Amy Duong | Published 2019-09-13 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/bldwn References: [wwd](https://wwd.com/fashion-news/fashion-scoops/mls-skc-bldwn-capsule-collection-1203249758/) & [bldwn.co](https://www.bldwn.co) American fashion label Bldwn works in collaboration with [Sporting Kansas City](https://www.trendhunter.com/trends/adidas-and-mls), a major league soccer team based in Kansas City. The duo joins forces to create a [limited-edition capsule](https://www.trendhunter.com/trends/crossover-collection) that brings their local story to a global platform. John Moncke of SKC states, "we have a [passion for fashion and sports](https://www.trendhunter.com/trends/todd-snyder-nfl-collection), so we want to push the boundaries of what this type of collaboration can do to bring people together." The partnership stemmed from a connection that sparked from the very beginning as both contributing partners want to place the fan and customer at the very core of local sports culture. The collection strongly emphasizes a sense of community and comfort, translated through bold details such as team lettering and design patterns of a 'Fifties baseball call.' ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 62% | Activity: 66% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Life](https://www.trendhunter.com/life) ## Key Themes ### Why This Trend Is Growing - **Community-inspired Fashion:** There is an opportunity for fashion brands to collaborate with local sports teams and create limited-edition capsules that emphasize community and comfort. - **Local Sports Culture:** There is an opportunity for sports teams and fashion brands to work together to bring their local story to a global platform and foster a sense of community through fashion. - **Fan-centric Collaborations:** There is an opportunity for brands to prioritize the fan and customer experience through collaborations with sports teams, creating a unique and engaging experience for both parties. ### Industries Being Reshaped - **Fashion:** Fashion brands can collaborate with sports teams to create limited-edition capsules that emphasize community and comfort, providing a unique value proposition for consumers. - **Sports:** Sports teams can collaborate with fashion brands to bring their local story to a global platform and foster a sense of community through fashion, engaging fans in new and innovative ways. - **Apparel:** There is an opportunity for apparel brands to prioritize the fan and customer experience through collaborations with sports teams, creating a unique and engaging experience for both parties. ## Related on Trend Hunter - [Vintage Sportswear Capsules](https://www.trendhunter.com/trends/adidas-and-mls.md) - [Cultural Sports Collaboration](https://www.trendhunter.com/trends/world-series-collection.md) - [Sportwear Celebrity Fusion Tease](https://www.trendhunter.com/trends/skylrk-x-adidas.md) - [Streetwear Sports Capsule](https://www.trendhunter.com/trends/brigade-x-new-york-giant.md) - [Sporty Collab Streetwear](https://www.trendhunter.com/trends/starfield-collection.md) - [Sporty Retail Style Capsules](https://www.trendhunter.com/trends/kith-x-new-york-yankees.md) - [K-Pop Collaborative Sportswear](https://www.trendhunter.com/trends/blackpink-in-your-area-league-collection.md) - [Football Club-Inspired Lifestyle Capsules](https://www.trendhunter.com/trends/lifestyle-capsule.md) - [Inclusive Culture-Honoring Collaborations](https://www.trendhunter.com/trends/bricks-wood.md)