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# Multi-Flavor Chip Mixes
Doritos Blazin' Buffalo Mix Combines Four Different Flavors in One Bag

By Katherine Pendrill | Published 2017-08-07 | Marketing
Source: Trend Hunter, https://www.trendhunter.com/trends/blazin-buffalo-mix
References: [popsugar](https://www.popsugar.com/food/Blazin-Buffalo-Doritos-43838853) & [doritosmix](https://www.doritosmix.com/)

For those who have an impossible time deciding on just one flavor of chips, the brand new Doritos Blazin' Buffalo Mix is the perfect solution. By combining four flavors into one bag, the new snack is the ultimate party accessory.

Doritos Blazin' Buffalo Mix is the latest addition to the Doritos lineup. The multi-flavored snack combines four different flavors into one bag, including Blazin' Buffalo & Ranch, Cool Ranch, Chipotle and Blue Cheese. To help distinguish the different varieties, each flavor comes in a different shape.

To help launch the new snack mix, Doritos has teamed up with the NFL's Matthew Stafford --- quarterback for the Detroit Lions -- to promote the product as the perfect football season treat. This promotion includes specially marked bags that allow fans to play an online game where they can 'call the play' they think Stafford will make.

## Trend Insights (Trend Hunter)

- Score: 2.1/10
- Popularity: 21% | Activity: 33% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive)

## Key Themes

### What Makes This Trend Stand Out

- **Multi-flavor Chip Mixes:** Opportunity to create customizable chip mixes using multiple flavors in one bag.
- **Ultimate Party Snack:** Opportunity to create unique and exciting snack mixes for social gatherings and events.
- **Collaborative Promotions:** Opportunity to partner with influencers or celebrities to promote new snack flavors and engage consumers.

### Sectors Adopting This

- **Snack Food Industry:** Disruptive innovation opportunity to create new and innovative chip mixes for the snack food industry.
- **Event Planning Industry:** Opportunity to provide unique and customized snack options for parties and events in the event planning industry.
- **Marketing and Advertising Industry:** Opportunity to collaborate with influencers and celebrities to create engaging promotional campaigns in the marketing and advertising industry.

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