# Blazer-Adorned Bear Figures Medicom Toy and Ralph Lauren Unveils New Polo Bear in BE@RBRICK Form By Mickey Phoon | Published 2023-03-27 | Life-Stages Source: Trend Hunter, https://www.trendhunter.com/trends/blazeradorned-bear-figure References: [hypebeast](https://hypebeast.com/2023/3/ralph-lauren-medicom-toy-polo-bear-bearbrick-release)  Japanese toy company [Medicom Toy](https://www.trendhunter.com/trends/levis-6) and fashion brand [Ralph Lauren](https://www.trendhunter.com/trends/polo-ralph-lauren-x-new-york-yankees-collection) have revealed a new blazer-adorned bear figure Ralph Lauren's Polo Bear BE@RBRICK. The BE@RBRICK collection has featured several collaborations for over two decades. Several collaborations include famous brands and companies such as Disney, [Sesame Street](https://www.trendhunter.com/trends/brooklinen-1), Nike, Casio, and more. The bear figure appears in a classic-style outfit that follows Ralph Lauren's fashion touch. In BE@RBRICK form, the bear figure in brown color is wearing a signature Polo plaid blazer that comes with brass buttons with green and blue checkered patterns as well as red and gold linework. With a black tie over a white button shirt and a yellow cardigan underneath the blazer, a standout feature is the golden Polo badge on the bear figure's chest. Additionally, the bear figure has blue jeans with a belt on. The bear figure will be displayed at Artellia in Hong Kong until May 10. Image Credit: Medicom Toy, [hypebeast](https://hypebeast.com/2023/3/ralph-lauren-medicom-toy-polo-bear-bearbrick-release), [hypebeast](https://hypebeast.com/2023/3/ralph-lauren-medicom-toy-polo-bear-bearbrick-release) ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 24% | Activity: 29% | Freshness: 15% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Toys](https://www.trendhunter.com/toys) ## Key Themes ### Key Themes Behind This Trend - **Blazer-adorned Bear Figures:** The combination of fashion and toys offers opportunities for innovative collaborations and product designs. - **BE@RBRICK Collaborations:** The BE@RBRICK line presents opportunities for companies and brands to showcase their identities through unique toy designs. - **Classic Style Toys:** Classic-style toys offer a nostalgic appeal to consumers and can be modernized with new collaborations and designs. ### Where This Applies - **Toy Industry:** The toy industry can benefit from collaborations with fashion and other industries to create unique products and expand their offerings. - **Fashion Industry:** The fashion industry can explore new marketing opportunities through collaborations with toy companies and provide merchandise for a wider range of consumers. - **Collectibles Industry:** Collectibles are a growing industry and collaborations such as the BE@RBRICK line can provide new opportunities for both established and emerging brands. ## Related on Trend Hunter - [Festive Bear-Adorned Timepieces](https://www.trendhunter.com/trends/polo-bear-watches.md) - [70s-Themed Collectibles](https://www.trendhunter.com/trends/corduroy-bearbrick.md) - [Denim-Themed Luxury Figurines](https://www.trendhunter.com/trends/levis-6.md) - [London-Inspired Bear Figures](https://www.trendhunter.com/trends/bearbrick-1.md) - [Paint-Splattered Bear Figurines](https://www.trendhunter.com/trends/jackson-pollock-studio.md) - [Teddy Bear-Centric Apparel](https://www.trendhunter.com/trends/boss-2.md) - [Americana Baseball Fashions](https://www.trendhunter.com/trends/polo-ralph-lauren-x-new-york-yankees-collection.md) - [Runway Show-Themed Figurines](https://www.trendhunter.com/trends/takahiromiyashitathesoloist.md) - [Watermarked Jade Bear Figurines](https://www.trendhunter.com/trends/jade-berbrick.md)